Performance marketing technology company Criteo, has announced the availability of its technology to a broader set of marketers in Australia.
Criteo’s technology, which helps businesses of all sizes drive sales by targeting consumers with personalised ads that drive a high return on investment, has only been available in Australia to the biggest online advertising spenders like Webjet, Domain, and SurfStitch.
“We’ve been active in the Australian market for three years and are delighted to have made such a significant impact on our clients’ business,” said Jeremy Crooks, managing director Australia and New Zealand for Criteo. “Our technology platform and patented algorithms are enabling local businesses to deliver incredible ROI with their online marketing campaigns.”
Criteo’s solutions are now available to and suitable for traditional bricks and mortar retailers looking to move online, pure play travel, online retail, and classified sites that want to take on their bigger competitors, and businesses that invest in traffic driving channels who want to increase conversion rates. To support this growth, Criteo has appointed Alex Baker to head up a new team dedicated to working with these advertisers. Baker has come from the UK market where Criteo now works with 40% of the top 2,000 retailers.
“I’m thrilled to welcome Alex to the local team. His experience in helping businesses get the most out of their advertising is second to none,” said Crooks.
Criteo currently reaches nearly one billion internet users each month, and works with 6,000 advertisers and 8,000 publishers across the world, including the largest online retailers in Australia and globally.