Mag Sales Soar During Lockdown, As Better Homes Pips Women’s Weekly As Most Paid Read Title

Mag Sales Soar During Lockdown, As Better Homes Pips Women’s Weekly As Most Paid Read Title
B&T Magazine
By B&T Magazine



Some 11.2 million Australians aged 14-plus (52.5 per cent) read print magazines according to the results released today from the Roy Morgan Australian Readership report for the 12 months to September 2022.

Read the full results HERE.

This market broadens to 15 million Australians aged 14-plus (70.5 per cent) who read magazines in print or online either via the web or an app, a small drop of 4.2 per cent from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,989 Australians aged 14-plus in the 12 months to September 2022.

Print readership increased for 12 magazine categories compared to a year ago including Health & Family, Home & Garden, Women’s Lifestyle, Women’s Fashion and Motoring

There were increases in print readership for 12 of the 17 magazine categories over the last year during which Australians dealt with the easing of restrictions throughout the last 12 months.

The print readership of Health & Family magazines, the fifth most widely read magazine category, increased by over a third, up 33.9 per cent, to 1,287,000 and the third most widely read Home & Garden category, was up marginally to a readership of 3,792,000.

Food & Entertainment magazines were the most widely read with a print readership of 7,185,000 ahead of the second most widely read General Interest Magazines with a print readership of 4,114,000.

The fourth most widely read category is Mass Women’s Magazines with a print readership of 2,708,000 while there were big improvements in Women’s Lifestyle, up 37.6 per cent to 333,000, Women’s Fashion, up 8.3 per cent to 831,000 and Motoring, up 12.7 per cent to 938,000.

Five of the top 10 magazines increased their print readership over the past year with Better Homes & Gardens and Australian Women’s Weekly again the most widely read paid magazines

Exactly half of the top 10 most widely read magazines increased their print readership over the last year and nine out of the top 25.

Better Homes & Gardens is Australia’s most widely read paid magazine with print readership of 1,627,000 ahead of the Australian Women’s Weekly with a print readership of 1,234,000. Better Homes & Gardens and Australian Women’s Weekly are the only two paid magazines with a readership of over 1 million.

In addition, National Geographic has an impressive print readership of 825,000 to be Australia’s third most widely read paid magazine just ahead of Taste.com.au Magazine, up 13.6 per cent to 804,000 ahead of Woman’s Day with a print readership of 751,000.

Coles magazine & Fresh Ideas are most widely read while Bunnings magazine is read by 1.6m

Australia’s two most widely read free magazines are Coles magazine with a print readership of 4,819,000 just ahead of Fresh Ideas (from Woolworths) with a readership of 4,769,000, up 2.3 per cent.

Bunnings magazine is the third most widely read free magazine with a print readership of 1,574,000, up 4.9 per cent on a year ago, ahead of the NRMA’s magazine Open Road (NSW) which rounds out the top four free magazines with a readership of 1,349,000, up a large 23.8 per cent on a year ago – the largest increase for any of the top 20 magazines.

Also increasing was its counterpart up north with RACQ’s Road Ahead (Qld) increasing its readership by 3.4 per cent to 672,000 to be the tenth most widely read magazine in the country.

Other magazines to increase their print readership over the past year included That’s Life! Mega Monthly, up 1.8 per cent to 569,000, Vogue Australia, up 3.2 per cent to 356,000 and big gains for both Men’s Health, up 39.3 per cent to 337,000 and Street Machine, up 31 per cent to 321,000. Qantas Magazine, which was now returned to ‘in-flight’ distribution with the resumption of domestic air travel recorded a print readership of 354,000 during this period.




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