Facebook Australia has interviewed nine local marketing industry leaders as part of a new advertising campaign called ‘face-2-face’.
Aussie media personality Jules Lund interviewed the nine marketing industry leaders, where they reflected on the year that was and provided a critical look forward at 2018.
The marketers interviewed for the ‘face-2-face’ campaign were:
- Jo Boundy, chief marketing officer (CMO) of Qantas Loyalty
- Brent Smart, CMO of IAG
- Adam Ballesty, marketing and innovation director at Diageo
- Lisa Ronson, CMO of Tourism Australia
- Tobi Pearce, CEO of SWEAT
- Phil O’Connor, head of performance Media at Koala
- Lisa Messenger, founder and editor-in-chief of the Collective Hub
- Alex Tomic, co-founder and director of HiSmile
- Simon Cahill, head of digital and business development at Warner Music Australia
Three overarching topics emerged from the discussion were:
- a focus on the necessary skills required to be a modern-day marketer;
- the importance of the customer being the centre of all business decisions; and
- the rise of video and how it is impacting creative – in particular, discussions around short-form and long-form video.
Facebook Australia worked with creative agency WiTH Collective and media agency gyro to deliver the campaign.
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
The Gourmet Traveller team has uncovered the best restaurants around the country to bring you the finalists for the 2022 Gourmet Traveller Restaurant Awards in the October issue of Gourmet Traveller, on sale today. Due to ongoing restrictions, The Gourmet Traveller Restaurant Award winners will be announced via a virtual announcement on October 24, […]
Publicis’ Spark Foundry has been appointed to manage the media strategy, planning and buying responsibilities for Voyages Indigenous Tourism Australia, following a highly-competitive pitch. Owned by the Indigenous Land and Sea Corporation (ILSC), Voyages Indigenous Tourism Australia offers experience-based holidays in Australia’s most iconic wilderness locations, including Ayers Rock Resort in the Red Centre, Northern […]
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]