Jules Lund Interviews Marketing Leaders For Facebook’s New Ad Campaign Via WiTH Collective

Jules Lund Interviews Marketing Leaders For Facebook’s New Ad Campaign Via WiTH Collective

Facebook Australia has interviewed nine local marketing industry leaders as part of a new advertising campaign called ‘face-2-face’.

Aussie media personality Jules Lund interviewed the nine marketing industry leaders, where they reflected on the year that was and provided a critical look forward at 2018.

The marketers interviewed for the ‘face-2-face’ campaign were:

  • Jo Boundy, chief marketing officer (CMO) of Qantas Loyalty
  • Brent Smart, CMO of IAG
  • Adam Ballesty, marketing and innovation director at Diageo
  • Lisa Ronson, CMO of Tourism Australia
  • Tobi Pearce, CEO of SWEAT
  • Phil O’Connor, head of performance Media at Koala
  • Lisa Messenger, founder and editor-in-chief of the Collective Hub
  • Alex Tomic, co-founder and director of HiSmile
  • Simon Cahill, head of digital and business development at Warner Music Australia


Three overarching topics emerged from the discussion were:

  • a focus on the necessary skills required to be a modern-day marketer;
  • the importance of the customer being the centre of all business decisions; and
  • the rise of video and how it is impacting creative – in particular, discussions around short-form and long-form video.

Facebook Australia worked with creative agency WiTH Collective and media agency gyro to deliver the campaign.

 




Please login with linkedin to comment

face-2-face Facebook Jules Lund WiTH Collective

Latest News

News Corp Australia Gets Ready For D_Coded 2024
  • Media

News Corp Australia Gets Ready For D_Coded 2024

News Corp Australia will be unveiling transformative solutions to navigating today’s rapidly changing digital landscape at the company’s annual D_Coded event next week. Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships and achieve long-term growth. […]

Ideally Continues high growth trajectory, appoints senior marketing lead
  • Marketing

Ideally Continues high growth trajectory, appoints senior marketing lead

Ideally has appointed international brand marketer Maura Halpin to the newly created role of marketing lead, effective immediately. The appointment comes at a pivotal time in the brand’s ambitious growth strategy following its launch in August 2023. Since launch Ideally has announced a $2.15m seed investment has grown to nearly 20 staff across Australia and […]

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
  • Campaigns

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin

The Oasis Committee in partnership with Spirit of Little Things has created the perfect bottle of gin for every media office bar cart with all proceeds from the signature gin to go towards Oasis Project and Western Australia’s disadvantaged youth. The Oasis Committee is focused on leveraging the power of the WA advertising and communications […]

Shot of a young programmer working at his computer with an overlay of computer graphics
  • Media

Media-Wize Wins AUSCERT PR Account

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]