Facebook Australia has interviewed nine local marketing industry leaders as part of a new advertising campaign called ‘face-2-face’.

Aussie media personality Jules Lund interviewed the nine marketing industry leaders, where they reflected on the year that was and provided a critical look forward at 2018.

The marketers interviewed for the ‘face-2-face’ campaign were:

• Jo Boundy, chief marketing officer (CMO) of Qantas Loyalty
• Brent Smart, CMO of IAG
• Adam Ballesty, marketing and innovation director at Diageo
• Lisa Ronson, CMO of Tourism Australia
• Tobi Pearce, CEO of SWEAT
• Phil O’Connor, head of performance Media at Koala
• Lisa Messenger, founder and editor-in-chief of the Collective Hub
• Alex Tomic, co-founder and director of HiSmile
• Simon Cahill, head of digital and business development at Warner Music Australia

Three overarching topics emerged from the discussion were:

• a focus on the necessary skills required to be a modern-day marketer;
• the importance of the customer being the centre of all business decisions; and
• the rise of video and how it is impacting creative – in particular, discussions around short-form and long-form video.

Facebook Australia worked with creative agency WiTH Collective and media agency gyro to deliver the campaign.