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Reading: IAB Australia MeasureUp Research Awards Are Open For 2022 Entries
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B&T > Media > IAB Australia MeasureUp Research Awards Are Open For 2022 Entries
Media

IAB Australia MeasureUp Research Awards Are Open For 2022 Entries

Staff Writers
Published on: 29th August 2022 at 12:11 PM
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Media owners, platforms, and technology companies are being invited to enter the 2022 IAB Australia MeasureUp Research Awards, designed to showcase quality Australian media research.

Winners will be announced and will present their study in person at the IAB’s annual MeasureUp conference on Tuesday 25 October 2022.

Submissions are being accepted for:

  • Digital media or cross media/advertising research
  • Digital media or cross media ad effectiveness case study with accompanying research
  • Cultural / societal research
  • Consumer category or audience behaviour research

There is no cost to enter, and companies may submit multiple studies. The submission process is rigorous but not onerous and entries close 5pm Friday 23 September 2022.

Submissions will be judged by senior media agency representatives from the MFA Interactive Committee who will be looking for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers, and advertisers.

Projects can be of any budget – large or small – and must have been conducted by media owners, publishers, platforms, ad tech or martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The research or case studies must have been first presented in the market from September 2021.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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