Creative communications agency History Will Be Kind (HWBK) has hit the ground running in 2020, bolstering its leadership team with the appointment Corinna Fawls to the newly created role of Client Partner.
The addition follows another year of growth for the agency, which took out Boutique PR Consultancy of the Year at the PR Asia Awards and expanded its already diverse portfolio to include YouTube Music, Nest, Royal Flying Doctor Service, Seven Miles Coffee Roasters, St Vincent’s de Paul and Webjet ANZ.
Corinna (feature image) brings over a decade of industry experience and will help spearhead the agency’s renewed focus on training and culture, while driving strategic client partnerships and counsel. She will also initially adopt a hybrid role working alongside the International Convention Centre Sydney’s in-house team to support the long-standing client from the inside out.
Delivering industry-leading campaigns for the likes of Woolworths, Coca-Cola and Shell Energy, Corinna has worked across both the Australian and UK markets, having held senior positions at the likes of London’s Newsfeed PR and One Green Bean (Sydney and London).
Corinna comments, “History has long stood out to me for its talented team, impressive client roster and inspiring leadership. I’m excited to now join the team and have the opportunity to drive forward our client service offering and culture, ensuring both continue to go from strength to strength.”
Emma-Jane Granleese, Founder and Managing Partner of History Will Be Kind, said she is proud to have a truly stellar team in place for 2020.
“As an agency, we pride ourselves on attracting the best and brightest who lead the charge in redefining the communications landscape. We’re on track to roll-out a new product and service line up, that brings together the best of creativity, communications, technology and innovation. I’m confident Corinna’s expertise, energy and passion will only help take the team to new heights as we continue to make history in the new decade.”