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Reading: GroupM In The Money Following Global PayPal Win
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B&T > Media > GroupM In The Money Following Global PayPal Win
Media

GroupM In The Money Following Global PayPal Win

Tom Fogden
Published on: 31st October 2023 at 12:30 PM
Tom Fogden
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Last week, GroupM pocketed PayPal’s global media account rated at more than $170 million.

Lead image: Maria Grivas, CEO, Mindshare Australia.

Updated 31/10/23: Removed reference to the value of the PayPal account.

B&T understands that locally, the account will sit with Maria Grivas’ Mindshare, which pinched the account from Dentsu’s iProspect.

Mindshare, and GroupM, for that matter, both declined to comment on the story, as did Dentsu and iProspect.

The revolving door at GroupM and Mindshare has been turning of late. Yesterday, B&T revealed that UM Melbourne had snared General Mills’ media account from Mindshare.

Regardless, the Christmas presents should be good at the Grivas’ after it was announced that she had brought the $40 million Unilever account back to GroupM’s North Sydney offices.

Fortunately, Grivas has plenty of experience in bringing new clients on board and recovering from setbacks, as she told Chris Taylor on B&T TV.

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Tom Fogden
By Tom Fogden
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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

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