Mindshare Brings $40m Unilever Account Back To GroupM

Published on: 4th September 2023 at 8:59 AM

Tom Fogden

1 Min Read

B&T can reveal that Mindshare has wrested back control of the $40 million Unilever media account from PHD.

Lead image: Maria Grivas, CEO, Mindshare.

The win comes after a competitive pitch for the account.

“After a comprehensive tender process, Unilever Australia and New Zealand has appointed Mindshare as its media agency, effective January 2024,” a Unilever spokesperson told B&T.

The tender was part of a periodic global review of Unilever’s media agencies in many markets to ensure best-in-class media agency partnerships.”

Unilever’s brands in Australia include iconic household names such as Streets, Liptons, Rexona, Sunsilk, Pond’s and Continental.

Mindshare had the media account until 2015 when the global consumer goods company moved it to PHD.

TAGGED: Unilever

By Tom Fogden

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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.