British digital media provider Regital is launching operations in Australia.

Regital, which works with agencies and advertisers to deliver display advertising on web, mobile and video platforms, will bring various ad tech solutions to the Australian market, including programmatic and analytics platform Media iQ and mobile messaging provider Zapp360.

Based at offices in The Rocks, Sydney, Regital Australia will be lead by British ex-pat Jonny Whitehead, formerly head of performance and interactive director at OMD Australia. Whitehead has almost ten years’ digital media experience, having previously worked for agencies including Carat and Mediacom in the UK.

He will be joined by Anthony Hess as account strategist. Hess previously worked alongside Jonny at OMD, before more recently working at integrated full-service agency McCann Sydney.

Whitehead, Managing Director, Regital Australia, added: “Regital picks the most advanced digital media partners to work with and takes them into new markets. This provides incremental revenue to partners and advanced capabilities for agencies and advertisers.

“Having worked in the Australian market for two years, I see huge potential for businesses over here to benefit from Regital’s advanced digital media solutions.”

Regital founding director, Ian Vint, said: “We’ve carefully monitored the Australian market and closely evaluated what advertisers there are looking for. With a rapidly developing digital media industry and an appetite for innovation, we’re very excited about Regital’s potential down under.”