B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Block Earner Calls On Aussies To Embrace The “Future Of Finance” With New OOH Campaign Across Sydney
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Block Earner Calls On Aussies To Embrace The “Future Of Finance” With New OOH Campaign Across Sydney
Campaigns

Block Earner Calls On Aussies To Embrace The “Future Of Finance” With New OOH Campaign Across Sydney

Staff Writers
Published on: 20th May 2022 at 9:24 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Blockchain-powered fintech Block Earner is taking blockchain and decentralised finance out of tech savvy circles, embracing mainstream advertising codes with an ambitious OOH campaign across Sydney, the first for the Australian start-up.

The campaign is designed to increase awareness and brand recognition in an increasingly competitive space, and deliver the next generation of financial products to Australians.

With a minimalist design, the ad simply invites on-the-move people to search for Block Earner online, where a multi-channel digital marketing campaign has been designed to boost awareness, engagement and conversion. Search results also provide curious consumers with a flurry of established and trusted sources that detail the Block Earner story, but also invite them to learn what decentralised finance has in store for them.

About the choice of an outdoor campaign, Colin Williamson, head of digital and growth at Block Earner explains: “The mainstream consciousness is where we want to be. Decentralised finance has many benefits for consumers, but it’s a new space, and we need to help grow the general awareness of it, overcome scepticism and build trust with the people, and give them the tools to grasp the concept.

“This outdoor campaign acts as a portal to a discovery journey inviting visitors to reflect on a new financial way forward, with three layers of narrative around overcoming rising inflation, moving on from legacy financial services that do not benefit them, and unlocking the future of finance. ”

The campaign sees a full tram, 50 buses, a double decker, 500 seats, 10 billboards and 82 urban lights wearing the Aussie fintech’s colours for three months. Block Earner worked with Adholics for the campaign planning, Torch Media, Move Media and JCDecaux for outdoor assets and placements, and Studio 3am for the creative and design.

The digital campaign includes social media amplification, programmatic advertising, and in-game advertising in online and Web3 video games, as well as different landing pages on Block Earner’s website that will be served to visitors based on where they are on their journey through the marketing funnel.

Block Earner is a fintech platform connecting consumers to decentralised finance platforms, which allows them to offer a fixed 7 percent and up to 18 percent variable return on users’ deposits, and continue to grow their money at a steady pace in a context of high inflation. Decentralised finance is a new financial ecosystem powered by the blockchain, and emerging to challenge the existing traditional finance industry we all know and use.

With inflation at 5.1 percent, and bank interest rates stuck at low levels, consumers need alternative ways to grow their money without major risk and price volatility.

A recent study published by Block Earner with Pureprofile revealed that almost half of Australians are disappointed by low bank interest rates (48 percent), and are looking at ways to grow their savings faster (41 percent).

The large majority (86 percent) also recognised that they have seen prices increase in recent months and many don’t know how they will make ends meet (22 percent).

Williamson continues: “Coupling outdoor and digital advertising, with a high-level and simple messaging, Block Earner is aiming to stimulate the curiosity of Australians who understand alternative savings options exist but feel unsure of where to start, and commonly associate decentralised finance with volatility, scams and risk.

“Instead, we want them to see a wide scope of possibilities, without hurdles, risk or complexity, just better yields for the people to go through these tough times.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Blockchain
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?