Capi wild man spices up the world of soft-drink
Saatchi & Saatchi has launched its first campaign for Capi Sparkling natural…
Aussie consumer insights firm goes Stateside
Australian and UK digital consumer insights company Watch Me Think has appointed…
Creative Focus: Fashion victims
Every week two creative types from different agencies put pen to paper…
Campaign Palace inducted to AWARD Award Hall of Fame
Whybin\TBWA picked up the Best in Show and Agency of the Year…
Ikon CEO Dan Johns quits as Simon White takes chairman role
Ikon CEO Dan Johns has quit the agency after more than a…
Labor scraps controversial media bill plans
Labor has pulled the plug on its controversial media reform plans after…
Local content to be shunted to digital channels: new laws
As two of Labor’s media reform Bills passed into law last night,…
Deciphering the Like: measuring Facebook engagement
The success of a brand's Facebook page is too often measured against…
Blaggers guide to Big data – How big is the elephant in the room?
In the first of a new series of Blaggers Guides David Pountney…
Botnet costs advertisers $6m per month
Advertisers have been robbed of millions of dollars as a botnet named…
Woolies launches scented Feaster campaign
Woolworths has launched a series of hot cross bun scented outdoor ads…
Prices boom for premium video ad space, plummet for lesser sites
Advertisers are paying more for online video space on premium sites but…
Nick Condon waves farewell to DDB
DDB Melbourne’s managing director Nick Condon has left the agency after a…
Jim Beam builds giant Bondi Esky in $10m campaign
Passersby at Bondi Icebergs this morning could be forgiven for thinking that…
Songl enters the music streaming fray
New music streaming service Songl was officially launched in Sydney today after…
Network court battle erupts over Mel B
The Nine Network remains confident that Mel B will take her place…
Telstra spruiks AFL app with big guns
Swans player Adam Goodes and footy commentator Bruce McAvaney star in Telstra's…
The Block hammers home 2.1 million for finale
The Block All Stars finale blitzed last night’s TV ratings, luring a…
M&C scores a win with the Giants
M&C Saatchi Sport & Entertainment has been appointed to the roster of…
Government slow to embrace young innovators
Young innovative thinkers are yet to be fully embraced in Australia, according…
The Projects wins Samsung business
Experiential agency The Projects has won big new business with Samsung Electronics.
Say picks up ex-NineMSN man for sales role
Media network Say Media has hired the former Ninemsn group sales manager…
Howcroft added to struggling film board
Network Ten’s general manager Russel Howcroft has been appointed to the board…
eBay Australia names new marketing boss
EXCLUSIVE: The former PayPal head of marketing in the Asia-Pacific region has…
Belvoir promotes its new provocative show
Surry Hills theatre company Belvoir has launched a racy new TVC and…
Deloitte: Retailers need to get over their 'idiotic fear of mobile'
Australian retailers’ “idiotic fear of mobile” will see them again become victims…
Reach rule decision delayed
The much-touted possible merger between Nine Entertainment Co and Southern Cross Media…
Coca-Cola: Complicated creative equals bad creative
Creativity can be a commercial and competitive advantage but to work creative…
NZ advertising spend hits reverse
The New Zealand Advertising Standards Authority (ASA) has reported that advertising revenue…
Pure Blonde takes to the streets
Low carb beer Pure Blonde has launched a new TVC featuring hundreds…
Why David Attenborough is evolving faster than advertisers
A recent experience at the Natural History Museum has led Ian Perrin…
Happy International Day of Happiness
Tourism Fiji is cashing in on today ‚Äì the UN’s International Day…
Seven unveils its celebrity splashers
Seven has unveiled its cast for its much-hyped reality TV program Celebrity…
Komosion launches The Block microsite
Marketing agency Komosion is behind a new website for Wattyl Paint and…
Y-Fronts are reborn
Pacific Brands has launched an experiential campaign to promote the ‘re-birth’ of…
Facebook rolls out lookalike audiences globally
Facebook yesterday unveiled its latest targeting feature ‘lookalike audiences’, which has been…
A relationships revolution
Forget the profit and loss balance sheet. A truly predictive indicator of…
