Creative agency Jack Watts Currie has won a campaign project for Michelle Bridges' online brand, 12 Week Body Transformation.
JWC is charged with taking the brand to national market with a new campaign due to air next month.
Rob Currie, JWC’s MD said his agency was tasked with increasing the brand’s resonance with a broader audience.
“Taking the brand from being successful with Michelle's fan base to a broader audience will require us to break the category mould,” he said.
Jimmy Storrier, sales and marketing director for 12 Week Body Transformation said: “JWC demonstrated a natural understanding of our unique approach to letting people take control of their eating, exercise and self-esteem. As a result, they were the obvious partner for us as we start to invest much more significantly in sharing our message."