Lavender's first work leading Eftpos' creative account will be going up today in Westfield stores across Sydney.
It comes after it was confirmed that Lavender had won the battle to replace M&C Saatchi on Eftpos’ creative account and has been working on it for several weeks.
The Lavender-led Vespa promotion at Westfield stores aims to increase Eftpos usage by encouraging consumers to press CHQ or SAV during the campaign, which runs until the end of March.
The pitch for Eftpos' creative business was called last month after M&C lost the business following two years on the account.
Lavender will work on the whole business including out-of-hime and TV.
Late last week, M&C worldwide chairman Tom Dery confirmed the agency had retrenched 16 staff. It is believed the redundancies are from within the M&C Saatchi and Make groups within the company and do not relate to changes on M&C’s large accounts.
It is not believed the number of full-time workers dedicated to the Eftpos account would make up a large proportion of the redundancies.
Lavender collected two awards at the 2012 B&T Awards, including Interactive Agency of the Year award and the Direct Agency of the Year award.
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