Optus downsizes marketing department in restructure

Optus downsizes marketing department in restructure
B&T Magazine
By B&T Magazine



Optus’ marketing department has been downsized with the telco slashing 290 jobs, the majority of redundancies coming from the marketing, IT and network sectors of the business.

An Optus spokesperson today told B&T the changes would see the marketing department reduced and restructured, with some of the existing marketing roles moving into customer service.

“The roles primarily come from our IT, marketing and our the telephone network area of the business. But there has also been some restructuring in terms of the way the marketing team report in,” the spokesperson told B&T.

“The brand part of our business has been elevated and we have moved some roles into our customer division. 

"Central to the change is a focus on fixed, an elevation of the brand, the end of third party door-to-door sales, and efficiencies gained through alignment of IT systems and Network functions."

The telco has also hired  Martin Mercer as MD, Strategy and Fixed.

Optus has cut its workforce by almost 10%  in the past 12 months according to company accounts released in February.

According to reports Optus has offered the affected workers four weeks' pay for the first year of employment, and three week’s pay for each year after that to a maximum of 40 weeks.

Last year Optus reappointed M&C Saatchi its creative agency after an extensive nine month pitch process. In April it embarked upon a major brand repositioning with a new campaign and tagline "It's possible".

It is unknown whether the Optus redundancies will affect its relationship with the agency.  

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