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B&T > Uncategorised > The Brief – Advertising Creativity at Circus
Uncategorised

The Brief – Advertising Creativity at Circus

Staff Writers
Published on: 25th March 2013 at 9:16 AM
Staff Writers
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Were you stuck in the office when Circus, the festival of commercial creativity, was on last week? Well, you are in luck because B&T is taking you back to the event with The Brief.

This week The Brief catches up with Mayan from JWT Shanghai, who is also chairman of JWT’s Asia Paficic creative council, about creativity beyond the Great Wall.

Here, he discusses the value put on creativity in a country where demand always exceeds supply.

The Brief also features Saatchi & Saatchi X’s global creative director Doug Van Andel who talks about the importance of ‘lovemarks’ and challenges facing shopper marketing.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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