The Brief – Advertising Creativity at Circus
Were you stuck in the office when Circus, the festival of commercial creativity, was on last week? Well, you are in luck because B&T is taking you back to the event with The Brief.
This week The Brief catches up with Mayan from JWT Shanghai, who is also chairman of JWT’s Asia Paficic creative council, about creativity beyond the Great Wall.
Here, he discusses the value put on creativity in a country where demand always exceeds supply.
The Brief also features Saatchi & Saatchi X’s global creative director Doug Van Andel who talks about the importance of ‘lovemarks’ and challenges facing shopper marketing.
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