Pureplay online retailer, The Iconic, has launched its own men’s magazine via Pacific Magazines’ custom publishing division, Pacific+.

The title complements the women’s version launched last year and is a new bi-annual fashion, style and culture magazine which gives readers the ability to shop online directly from page via Pacific’s Genie watermark technology.

The magazine will be made available to The Iconic’s customers, postal copies can also be requested and copies will be distributed to a range of inner city venues initially in Sydney and Melbourne.

Finn Age Haensel, co-founder and MD of The Iconic said: “We have witnessed first-hand the success of in-print and digital magazines in inspiring fashion and as a powerful sales tool with the launch of The Iconic magazine for women last year.

“The Iconic Men’s Magazine is the natural evolution of our successful publishing partnership with Pacific+ and taps into the increasing market of fashion-forward men who are taking greater interest in their fashion choices than ever before.”

Georgina Brujic, MD of Pacific+ said: “We share The Iconic’s belief that magazines are a powerful vehicle that drives online sales and speaks directly to the customer.

“The Iconic Men’s Magazine editorial is street smart but stylish, understated yet confident and witty. The engaging copy meets strong fashion photography, wrapped up in a fresh, contemporary design with production values that make it both collectable and brag-worthy.”

Australian actor Joel Edgerton graces the cover of the new 68 page autumn/winter 2013 launch issue.