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Reading: Capi wild man spices up the world of soft-drink
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B&T > Advertising > Capi wild man spices up the world of soft-drink
Advertising

Capi wild man spices up the world of soft-drink

Staff Writers
Published on: 22nd March 2013 at 10:08 AM
Staff Writers
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Saatchi & Saatchi has launched its first campaign for Capi Sparkling natural soft drinks since winning the business in November.

Titled ‘Hard to make. Easy to drink’, the ad reveals the extreme lengths Capi goes to find the best ingredients for their sparkling soft drinks – going to far flung and hostile regions around the globe.

The campaign stars a wild jungle man called “Capi man”, who appears in four commercials and interrupts unsuspecting hipsters to tell them just how dangerous producing a 100% natural drink can be.

Credits: client Capi Sparkling, agency Saatchi & Saatchi, ECD Damon Stapleton, CD Matt Gillmore, creatives Gene Brutty and Tim Seddon, production The Sweet Shop, director Steve Ayson, post The Refinery, media Two Hands.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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