Saatchi & Saatchi has launched its first campaign for Capi Sparkling natural soft drinks since winning the business in November.

Titled ‘Hard to make. Easy to drink’, the ad reveals the extreme lengths Capi goes to find the best ingredients for their sparkling soft drinks – going to far flung and hostile regions around the globe.

The campaign stars a wild jungle man called “Capi man”, who appears in four commercials and interrupts unsuspecting hipsters to tell them just how dangerous producing a 100% natural drink can be.

http://www.youtube.com/watch?v=2wvnPEqKbR0#t=0s

http://www.youtube.com/watch?v=O8zq2eF_MAU#t=7s