Australian and UK digital consumer insights company Watch Me Think has appointed a new ‘thinker’ and opened up shop in the United States.
Watch Me Think, which provides its clients with videos filmed by ordinary people using their products, has appointed Kevin Gould (pictured) as president of the US operation.
Gould, who joins from a product development management and marketing role at ARM software, said: “I am delighted to join Watch Me Think. Given the exceptional success achieved in just one year in both Europe and Asia, the opportunity in the Americas is huge.”
Prior to ARM, Gould worked for BNP Paribas, KPMG and IBM.
Alistair Vince, ‘chief tinkerer’ at Watch Me Think, said: “Kevin has proven success working in global roles with some of the world’s largest and most-respected organisations and we are delighted he has agreed to lead our US operation out of New York.”
Watch Me Think was launched 18 months ago in Australia and the UK. The company has worked with clients including Nestle, Coca-Cola, PepsiCo, Kraft, Kellogg’s, Sara Lee, Colgate, Mars, GSK and Schweppes.
Members of the public are paid to use Watch Me Think’s client’s products, in their home setting, and upload videos of their experiences.
John Hoctor, ‘chief thinker’ in Australia, added: “Our ability to provide clients with simpler, faster and more authentic consumer connections and an incredibly powerful story-telling tool, has meant that in less than 18 months we have been fortunate to call many of the world’s leading consumer goods companies our clients.
“We are really excited about Kevin joining our team to take our offering to the world’s largest consumer market – the USA.”
Please login with linkedin to comment
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]