Pet Circle Wants Aussie’s To ‘Get The F* Out’ This Summer With New Campaign Via Jack Nimble
Pet Circle, Australia’s largest online pet store, is unleashing a paws-itively cheeky summer campaign encouraging pet parents to ‘Get The F* Out’.
Summer holidays can mean days of ‘inside time’ for our nation’s furry family members or being left home alone whilst their humans spend time zombie-walking in shopping centres. This summer, Pet Circle wants pet parents to Get the F* Out – and take their pets with them.
Created and produced by Jack Nimble, ‘GTFO*’ is a tongue-in-cheek play on the internet slang acronym that nudges pet parents to stop shopping in-store and start living their lives in the great outdoors by ‘*getting their Furbaby or Feline out’.
The campaign shows that with Pet Circle’s fast free delivery and being Canstar Blue’s No.1 Rated Pet Store means you can trust shopping online with Pet Circle and get any pet product you need delivered straight to your door, so you can spend more time out and about this summer with your pet.“We wanted a campaign that would not only captivate busy pet parents, driving them to shop online but also serve as a passionate rallying cry for our commitment to helping pet parents to Pet Better. GTFO delivers on this and will have everyone’s attention faster than a dog spotting a ball,” said Jon Wild, Pet Circle’s chief growth and marketing officer.
“GTFO flips the stereotypical pet store ad on its head. Our campaign has been created to cut through the bricks-and-mortar retail monotony and show there is a better way for pet parents to spend their time – getting outdoors with their pets. And have a bit of cheeky fun while doing it,” said Ella Lymbereas, Pet Circle brand creative and communications director. “By embracing the cheeky spirit of internet culture, we’ve crafted a message that’s not just memorable, but sparks a real connection with today’s pet parents. It’s about bringing a sense of fun and freedom to the pet shopping experience, encouraging pet owners to make the most of their outdoor adventures while Pet Circle takes care of their pet needs online,” said Angus Mullane, Jack Nimble co-founder and executive producer.The campaign is initially rolling out across OOH and radio, with social and YouTube to follow in a second instalment. In addition, Pet Circle will be developing vet content around how to get out safely with your pet this summer and is set to partner with a number of Australian based influencers to help spread the campaign.
Credits:Client: Pet Circle Chief Growth and Marketing Officer – Jon Wild Brand, Creative and Communications Director – Ella Lymbereas Design Manager – Ko-hsin Chen Campaign Manager – Isabelle Velez Producer – Bethanie Grozdanovski
Media Lead – Samantha Rivett
Creative Agency & Production Company: Jack Nimble
Creative Director – Taylor Thornton
Senior Art Director – Divya Abe
Creatives – Marcus Fisher & Annie Nash
Senior Account Director – Kate Cullen
Executive Producer – Angus Mullane
Producer – Rosie Pike
Video Director – James WoodsStills Photographer – Jason Ierace
Radio – Rumble Studios
Media Agency: Atomic 212°Group Account Director – Jessica Torstensson
Planning and Trading Director – Jesse Chapman
Latest News
Zenith Australia Hires Penny Shell As Strategy And Product Lead
Publicis Groupe’s media agency Zenith has hired one of the country’s most experienced product and strategy leaders, Penny Shell, to the newly-created role of chief strategy and product officer. She has been tasked with overseeing strategy, planning and product capabilities across the business. The strategy, planning and product capabilities that form the ‘imagination’ part of […]
‘It Takes a Village’: New Industry Support Group For Working Parents Launches
'The Village,' the first association dedicated to supporting working parents in the Australian media industry, officially launches today. Designed as a nurturing community for industry professionals who are planning a family, expecting, or already caring for children, The Village redefines support, connection, and advocacy for working parents, and is aimed at fostering successful and sustainable careers within the industry.
Belinda Rowe Unpacks The Forces Of Discrimination That Lead To A Lack Of Diversity In Leadership Roles
Belinda Rowe is a force to be reckoned with. An independent non-executive director working across ARN Media and Sky New Zealand, a former managing global partner at Publicis Worldwide and a mentor for The Marketing Academy, just to name a few. Rowe is also a passionate campaigner and advocate for women through her membership of […]
Marketing From The Cockpit: How Creativity Transformed AB InBev From A Brand Buyer Into A Brand-Building Powerhouse
Anheuser-Busch InBev (AB InBev) VP of global brands, Richard Oppy, explains how in just five years the marketing function turned the world’s largest beer buyer into the upper echelon of brand building. Ab InBev has cleaned up at Cannes and the Effies, while driving record levels of organic growth. And, all this in spite of […]
Cebu Pacific Launches Campaign To Showcase The Philippines As Major Destination For Aussies
In case you needed another reason to visit the Philippines.
Elon Musk’s X Corp Defeats eSafety In Federal Court
Is it just B&T or is Elon Musk slowly morphing into Darth Vader minus the chokehold?
TV Ratings (12/05/2024): Framer Brings Home The Bacon
Lovelorn famers continuing to do good TV numbers. As desperate roof tilers & abattoir employees say "what about us?"
Starcom Pips PHD & Kaimera To Win Gold At Nine’s Agency Games – Check Out All Of The Photos And Coverage Of The Event
Starcom proves the top agency at Nine's Agency Games. Thankfully, no one has asked for urine testing either.
Zitcha Solves In-store Retail Media Measurement With Game Changing Venvee Partnership
Does your in-store retail media measurement resemble a kitchen draw with the screwdrivers & plastic bags? Help is here.
Menulog Delivers More Beef Than Drake and Kendrick Combined, Via Thinkerbell
This "more beef" ad could have also used William & Harry, Oasis, and Bruce Lehrmann & just about everybody.
Komo Tech Announces Landmark Partnership With Fanatics Events To Revolutionise Live Event Experiences
This partnership promises to "revolutionise live event experiences". Hopefully it doesn't alert any sniffer dogs too.
SCA “Disappointed” After ARN and Anchorage Capital Withdraw Takeover Bid
ARN's bid for SCA trips up at the final hurdle. It's also unclear if other states will have to suffer Kyle Sandilands.
About Bloody Time – News.com.au Campaign Secures Win For Endometriosis Sufferers
News.com.au puts aside its passion for 'China set to invade' & overcharging Sydney cafe articles to do some real good.
Fast 10: B&T Talks Brand Rituals, Keeping It Fresh And DE&I With Affinity Media’s Angela Smith
B&T's probing Fast 10 is so quick it's liable for double demerit points on public holidays.
FriendlyJordies Journalist Calls The Police After Allegedly Being Informed Of Gangland Threats By ABC Reporter
What's better than a Walkley Award for journalism? Getting a hit put out on you by a Sydney underworld drug gang.
Two Iconic Brands Seal The Deal With Exclusive Strategic Partnership
Wonderfully, a horse turned up for this press photo. Better again, everyone went home with some manure for their roses.
JCDecaux Wins Tender To Retain Sydney Airport
Shopping at airports has always been a paradox. On one hand there's the duty-free, on the other there's $24 schooners.
QMS Adds Hills Shire To Sydney Network
Forget the hills being alive with the sound of music, as Sydney's Hills district comes alive with new outdoor.
Taboola Targets Large Advertisers With Taboola Select
Taboola unveils its new Taboola Select offering. It's a lot like diet vanilla Coke without any aspartame risks.
Enigma Appoints Ren Frise As Director
Ren Frise sounds like one of the cooler characters in the new Star Wars films. Alas, he's all the more earthbound.
Imran Masood Named As VP AUNZ at DoubleVerify
DoubleVerify continues with the insidious scourge of American job titles, as Imran Masood named VP of APAC.
OMD Brisbane Announced New Leadership Team After Rob Swinton Departs After 20 Years
A good time to go for the best desk in the office as OMD Brisbane announces reshuffle.
“Get Sh*t Done”: QMS’s Tennille Burt On The Importance Of A Consistent & Impactful Leadership Style
We can all buy into Tennille Burt's "get shit done" mantra. Yet, it never seems to work when trying to put laundry away.
Cairns Crocodiles The Work: Healthcare Sponsored By Alternaleaf
Every so often the mighty advertising industry uses its powers for good. This is one of those times.
ThinkNewsBrands To Play A Major Role At CMO ANZ Summit
I think we can all agree that being front and centre is a better place to be than back and off centre.
TV Ratings (09/05/2024): Carlton Beats Melbourne In Nail-biting Win
We venture a bet that viewers had no nails left by the end of this game!
Woolies And Suncorp Marketers On Why Brands Are Investing BIG In Netball
Brands finally understanding the potential of netball in Australia. And that's despite the Matildas' ongoing efforts.
Apple Apologises For ‘Tone Deaf’ Culture Crushing iPad Ad
AI may be the route to a smarter & efficient humankind, but for most of us it means "Shit, I'm going to lose my job!"
TEG Group Nabs Belinda Shaw From Boral
Belinda Shaw certainly not shy of challenge as she shifts from a cement firm over to a ticketing one.
NBL Slam Dunks New Network Ten Broadcast Deal
Do you think shooting hoops would be a better use of your spare time than drinking heavily? Discover the truth here.
Qatar Airways Becomes Partner and Official Cargo Airline Partner of MotoGP
B&T can't recommend Qatar Airlines enough. Qatar itself would give Hell's fires a run for their money such is the heat.
Rebel Bondi Junction Pulls Kangaroos Jerseys From The Shelf
Despite some adverse press, this is probably the correct thing to do by the sports retailer.
Dineamic Rebrands To serve Up Honest Food, Via Bullfrog.
Are ready-meals the new status symbol of the super busy? Much like hands-free phones & wanky personalised number plates?
TikTok Joins Adobe-founded Content Authenticity Initiative (CAI) To Help Combat Misinformation
With all this talk of the Chinese government spying on us, B&T embarrassed we haven't got that much to be spied about.
Cannes In Cairns Delegates Called Upon For AI Reef Challenge
Just by attending Cannes In Cairns you can help save the Reef! Which may offset the damage you do not saving your liver.
Man Of Many Launches Sydney Whisky Month – A Luxe Whisky Fair
Sydney's getting its own whisky month. Topics of conversation to avoid include the Middle East & Peter Dutton's head.