BMF’s Stellar Performance Sees Enero Post 25% Revenue Growth In Full Year Numbers

BMF’s Stellar Performance Sees Enero Post 25% Revenue Growth In Full Year Numbers
B&T Magazine
By B&T Magazine



Enero Group Limited has reported its results for the full year ending 30 June 2023. Despite the challenging global macroeconomic environment, Enero’s FY23 results continue to build on its track record of growth, profitability, and portfolio transformation over the past three years. The Group saw revenue increase 25 per cent and EBITDA growth of 19 per cent for the full year. 

The global creative technology company’s FY23 results are predominately driven by its people and capability investments in US-based OBMedia, the acquisitions and integration of ROI DNA in North America and GetIT in Asia into the Hotwire Group, and a strong performance from Sydney-based award-winning creative agency BMF.

“Enero’s financial results reflect the continued focus and refinement of our long-term operating strategy and diversified portfolio, as well as the dedication and commitment of our global teams,” said Brent Scrimshaw (lead image), Enero Group’s chief executive officer. “Enero’s deep and enduring client relationships, world-class talent, and the strategic relevance of our market-leading capabilities underpin our continued business success.”

Enero’s two operating segments, Creative Technology and Data (Orchard and OBMedia) and Brand Transformation (BMF, Hotwire Group, and CPR), both increased in net revenue by 31 per cent and 20 per cent, respectively. 

In the Creative Technology and Data segment, OBMedia continued to deliver growth through traffic diversification and strategic technology investments. In addition, Orchard delivered a solid full-year performance, highlighted by winning Optimizely’s Asia Pacific Rising Star Solutions Partner of the Year and key client wins including Carslile Homes, BeiGene, Epson, and Janssen.

Enero’s Brand Transformation segment benefited from another impressive performance by creative agency BMF. Throughout the year, BMF further diversified, invested, and grew its customer experience and innovation capabilities, and also by the appointment of former Google Creative Head, Tara McKenty, as its Chief Innovation Officer. BMF continues to dominate the Australian creative landscape, winning three Australian Agency of the Year Awards, two coveted Cannes Lions, D&AD Pencils, LIA Awards, and many more.

Despite a challenged technology sector globally, the Hotwire Group – headquartered in San Francisco – continued to transform its communications consultancy capabilities through its reputation, relationship, and revenue service offering, and added a series of new clients to its roster, such as Sony, ThoughtSpot, Cricut, CCC, Vivint Smart Home, Tekion, and Bolt. It also began to leverage Group revenue synergies through the ROI DNA and GetIT acquisitions. Government relations and corporate advisory firm CPR continued to drive transformation, build reputation, and grow brand recognition for its high-profile clients, while promoting, protecting, and positioning their organisations, people, and services.

“We’ve continued to win across the Group, and around the world, which is a great indicator that our transformation strategy is sticky, even in the most challenging times.” Scrimshaw added. “Throughout FY23 we added new and progressive clients across our portfolio including Tennis Australia, Sony, Bolt, Honeywell, Afterpay, Turo, BeiGene, and Janssen. Pleasingly, 31 per cent of our revenue now comes from clients who have relationships with more than one Enero brand, with a great example being the Orchard and BMF joint win in Australia of Clearskin Care Clinic’s digital and creative business.”

“Throughout FY23 we’ve continually sharpened our offering to be the most effective and unique set of modern-marketing services around the world. Given our track record we’re confident we will continue to build momentum in FY24 and beyond, despite the challenging macro-economic conditions.”




Please login with linkedin to comment

BMF brent scrimshaw Enero Hotwire

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]

Channel Factory Expands Team Across Australia & New Zealand By 20%
  • Advertising

Channel Factory Expands Team Across Australia & New Zealand By 20%

Channel Factory has expanded its team by 20 per cent in Australia and New Zealand with the hire of a new sales director and five account managers. Lead image: Channel Factory new hires. New hires include account managers Renee Fox and Anna Soucek in Melbourne; Emma Sepokas, Liana Mann and Lachlan Granville in Sydney; and […]

Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
  • Advertising

Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist

Jaywing has appointed Fran Martin as senior brand strategist, a newly created role to plan and craft a wide range of solutions for Jaywing’s performance and creative clients. Lead image: Fran Martin, senior brand strategist, Jaywing. Martin joins Jaywing Australia’s growing strategy offering and will work cross-functionally with the agency’s client service, creative and paid […]

Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
  • Campaigns
  • Media

Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration

Tourism Tasmania has once again tapped Broadsheet for its “Off Season” campaign marking the third consecutive year of the collaboration to drive visitation to Tasmania during the winter. This year, Broadsheet and Tourism Tasmania have gone bigger than ever and, for the first time, have turned the Tasmania content vertical on the site ‘dark’. In this […]

Netball WA Appoints 303 MullenLowe As Brand Strategy partner
  • Advertising

Netball WA Appoints 303 MullenLowe As Brand Strategy partner

Netball WA has appointed 303 MullenLowe to develop an organisation-wide brand definition and related value propositions for the sporting body. Once complete, the strategy will shape the future direction of all brand expression and stakeholder communications. It is the first time the agency has partnered with Netball WA, as it looks to implement a consistent […]

RyvalMedia Flies Off With RedBalloon Media Account
  • Advertising

RyvalMedia Flies Off With RedBalloon Media Account

Australia-based experience marketplace RedBalloon has appointed RyvalMedia to helm its media duties. Lead image: Bianca Falloon, Sydney general manager, RyvalMedia. After working with RedBaloon on its Christmas and Mother’s Day campaigns, RyvalMedia took home the full media strategy, planning and buying remit. “The future of our partnership with Ryvalmedia is bright as we continue to […]

“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire
  • Advertising

“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire

Ad standards has banned an ad for a plastering firm, branding it “violent” and featuring “sexual innuendo”. Bergmann Plastering’s vehicle advertisement shows its logo and the slogan “First we get plastered then we fill your holes.” Ad Standards’ community panel considered that the slogan was seen to be degrading to women. Based on a 17 […]

Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!
  • B&T Exclusive

Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!

With just mere weeks to go until Cannes in Cairns, Presented by Pinterest, kicks off, we’ve got the official sneak peek of its mainstage special guests. That’s right, the global visual discovery platform powerhouse is back with two epic keynote sessions. Grab your Cannes in Cairns tickets now, before it’s too late! “The quality of […]

Netflix Has Google & Amazon In Crosshairs With Ad Server Launch
  • Media

Netflix Has Google & Amazon In Crosshairs With Ad Server Launch

Netflix has announced that it will be launching its own ad server and bringing its adtech in-house at its Upfronts presentation overnight. The burgeoning ad-supported streamer plans to have its own in-house adtech platform up and running by the end of next year. “Bringing our ad tech in-house will allow us to power the ads […]