Tech Trends & Fighting Fear: Why Tech Products & Communications Must Never Be Mutually Exclusive
Much like Sonny & Cher, a gin & tonic, & KFC & bad reflux, tech's nothing without the right comms, argues this pro.
Opinion
Do Tech Companies Really Need Brand Building? (Spoiler Alert: They Do!)
This headline does come with a spoiler alert. It also came with a typo; however, that has subsequently been remedied.
Opinion
What Marketers Should Be Prioritising In FY2021/22
Here's what marketers should be prioritising in the next year, with power stilletos & nasal hair trim strangely absent.
Heather Kernahan Announced As Global CEO Of Enero’s Hotwire
Heather Kernahan promoted to global CEO Of Enero. Confirms she's no fan of the musical stylings of Lee Kernaghan.
Study: 68% Of Aussies Don’t Want Their Health Data Used For Marketing
B&T's editor is happy marketers use his health data and welcomes ads from Anusol, De-Gas and Canestan Anti-Fungal.
Hotwire Appoints New MD And Content Director
Hotwire appoints new MD and content director. By that B&T means two people, not one person with a gift for multitasking.
Pluralsight Partners With Hotwire To Bolster Local Communications Strategy
Proof it's a slow news day in the B&T office comes this AND reports our editor's asleep in the stationery cupboard.
Hotwire Makes Raft Of Senior Appointments
When you're hot, you're hot, as Hotwire unveils new senior appointments and new office wiring, too.
Brennan IT Selects Hotwire For End-To-End Communications Strategy
Brennan IT selects Hotwire for all its communications and for when it loses the car keys.
Nuance Communications Expands Partnership With Hotwire To ANZ Region
Nuance has today announced the appointment of global communications agency, Hotwire, to support its communications strat...
Hotwire Partners With WaterAid To Support Life-Changing Work
Admittedly, B&T doesn't drink a lot of the stuff ourselves, however, we certainly applaud this clean water initiative.
Naked Merges With BMF
Big news out of Enero this afternoon as it merges Naked with BMF.
Aussie Marketing Leaders More Likely To Be Involved In High-Stakes communications Event Says New Study
Australian marketing leaders are more likely than their global counterparts to be involved in a high stakes communicatio...
Hotwire And The Hoffman Agency Form Exclusive Partnership In Asia
Hotwire and The Hoffman Agency have formed an exclusive partnership that they've foolishly decided not to call Stephen.
Hotwire Appoints Louise Morrisey To Lead Content Unit
Hotwire appoints Morrisey to lead content unit. As in Louise, not that maudlin droner from The Smiths.
Three Signs Good Financials Have Gotten In The Way Of Ethical Business
Hotwire MD says there was lots to learn from the Banking Royal Commission. And not that they're all a pack of a-holes.
How To Keep Journalism Thriving In A Robot Era
Sure, replace journalists with robots, but just think how many pubs it will put out of business, too.
Opinion
Hotwire Appoints Associate Director & Welcomes Four New Clients
Hotwire has scored a few new clients and an associate director. One could say the Enero-owned agency is on fire.
