Lucio Ribeiro Follows Melissa Hopkins From Optus To Seven For New Digital Marketing & Innovation Role

Lucio Ribeiro Follows Melissa Hopkins From Optus To Seven For New Digital Marketing & Innovation Role

Lucio Ribeiro has followed his former boss at Optus, Melissa Hopkins, to Seven for a newly created role of director – digital marketing and innovation.

Ribeiro will report to Hopkins, now Seven’s chief marketing and audience officer, and will be responsible for all digital marketing and innovation, including driving new avenues for Seven to connect with audiences.

Ribeiro will also work closely with Larissa Ozard, Seven’s director of marketing – brand, product and trade, and the rest of the Marketing and Audience team.

Ribeiro had previously served as Optus’ director of technology, innovation and activation. In that role, he was responsible for technology and digital innovation for Optus as well as the development and deployment of new opportunities in emerging technology, including 5G, VR/AR, driverless cars, cloud gaming and generative AI.

“Lucio is not only one of the most capable and accomplished executives I’ve ever met but he is also an incredible team player and charismatic leader. I’m so excited he has agreed to bring his expertise to Seven, and I’m confident his knowledge will be a game-changer for how we connect with Australia and will ensure Seven remains the heartbeat of Australia well into the future,” said Hopkins.

“The digital acceleration of Seven is gathering pace. We have big ambitions, and the creation of Lucio’s role reflects our commitment to having our eyes set firmly on the future, getting even closer to our audiences and delivering incredible results for all our partners.”

Mr Ribeiro added: “I am energised by the challenges and opportunities for Seven in the media sector and the extent to which my marketing and technology skills will be applied.

“After the first meeting with the leadership team, I was already confident that Seven is positioned for greatness and innovation, with the support of strong leaders, premium content and a ‘tech playground’ where we can make magic happen. Seven and its audiences are evolving rapidly, and now is a great time to become part of that.”




Please login with linkedin to comment

Lucio Ribeiro melissa hopkins Seven

Latest News

VALE Dennis Merchant – A Giant Of The Media Industry
  • Advertising

VALE Dennis Merchant – A Giant Of The Media Industry

Dennis Merchant OAM, a pioneer of Australian independent media buying, passed away yesterday at age 82. Truly ahead of his time, Merchant started the first independent media buying agency in Australia in 1974. Merchant and Partners was a powerhouse media business initially representing smaller indies that didn’t have the media scale or clout of some […]

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
  • Advertising

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV

Gravity Media confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival, from 22 to 26 May. Coverage of Crankworx Cairns will be delivered across Red Bull TV. Crankworx, a four-day festival of […]

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
  • Advertising

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
  • Campaigns

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton

Louis Vuitton launched a new iteration of its storied ‘Core Values’ campaigns, captured by Annie Leibovitz. The campaign featured Roger Federer and Rafael Nadal as they ascended to the summit of Italy’s Dolomites mountain range. The tagline reads, “There are journeys that turn into legends”. 3,000m high, Nadal and Federer are seen not as competitors […]

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]