Yahoo Promises “Market-First” TV Measurement And New Web3 Tech

In this op-ed, Blake Mason (pictured above), group account director at Think HQ, explains why the job of advocating for the rights of the LGBTQ+ community is not and never will be done. In today’s world, the LGBTQ+ community faces a paradoxical reality. While strides toward equality have been made globally, discrimination persists, often intensifying […]

Posted 1 minute Ago

Opinion

by B&T Magazine

Val Morgan Digital has partnered with Audigent, a data platform that unlocks the power of first-party data to maximise cookie-less addressability for advertisers. The partnership provided Val Morgan Digital with a suite of tools and data management platform (DMP) capabilities for collecting and activating audience insights across its portfolio of passion-based community websites. Val Morgan […]

Deloitte and the International Olympic Committee (IOC) have launched ‘The First Effect’, a cobranded campaign that sets out to create a new metric for success beyond the podium – measuring the transformative impact of humanity’s firsts on the world’s greatest stage. ‘The First Effect’ launch marked 100 days until the Olympic and Paralympic Games Paris […]

The AANA CEO caught up with B&T to discuss what he learned from its annual RESET for Growth conference this year and the challenges that marketers face in the current economic climate. Lead image: The AANA’s CEO Josh Faulks Marketers are doing it tough at the moment. Many are under pressure to drive growth at […]

Nine has promoted Nikki Rooke to director of sales – total television, to replace Richard Hunwick. Currently director of sales – Sydney, with commercial responsibility for Nine’s TV, streaming, audio and publishing assets, Rooke will lead Nine’s national total television sales team overseeing Metro TV, Regional TV and BVOD. Working alongside Jo Clasby (director of […]

In new work from Thinkerbell and Lion, the iconic Guinness endline — “Lovely Day For A Guinness” — has been reimagined for winter in the southern hemisphere, revealing the iconic pint motif where you least expect it. “Winter is the season that Aussies can enjoy Guinness while taking in the best bits of the season. […]

The Unexpected Guest, an Australian-made and owned breakfast food products company has been named as the inaugural winner of oOh!media’s Indigenous business grant. Lead image: Jenny Khan and Sarah Young. Launched to support Indigenous small businesses with pro-bono and significantly discounted out-of-home media packages, The Unexpected Guest was one of 63 submissions received from a […]

Bendigo Bank has partnered with independent creative agency Dig to launch a new campaign, its first new brand campaign in years, designed to evolve the ‘better big bank’ and reinforce Bendigo Bank as a challenger brand. Dig was appointed as the lead creative agency after a competitive pitch in 2023. Paul Rhodes, founder of Dig, […]

To launch Mercedes-Benz Van’s online-store, specialist production company, MADE THIS, in collaboration with Team X Australia, developed the “Your Van, Your Way” campaign to highlight the new options for purchasing and customising your Mercedes-Benz Van, online or in-store. The campaign showcased the unique flexibility Mercedes-Benz Vans provides. The shoot took place in Melbourne, at NANT […]

News Corp Australia’s annual Indigenous Sport Week has kicked off. Running from May 20-26, the editorial campaign celebrated the rich history, and future, of Indigenous Sport in Australia through storytelling. Each year, News’ sport newsrooms across the country prioritise supporting the AFL and NRL Indigenous rounds and super netball first nations round. The coverage is […]

Boomtown, the media collective representing the benefits of advertising to 9.8 million regional Australians unveiled a new multi-channel campaign featuring the brand positioning of Population: unexpected. The new campaign was designed to celebrate and reinforce the exponential opportunity that advertising in regional Australia offers businesses. The campaign shone a spotlight on how the burgeoning regional […]

The shortlist for the inaugural Cairns Crocodiles Awards, Presented by Pinterest, was revealed at the start of the month, featuring work for brands as storied as FIFA, Adidas, KFC, Unilever and Netflix created by agencies from New Zealand, Singapore, Japan and, of course, Australia. But which agencies have picked up the most nominations? Here, we […]

Matt Evans has joined the IPG Mediabrands agency UM as managing partner of its Optus account. Based in Sydney, he is responsible for evolving UM’s strategic media approach for Optus, working closely with its account team to “deliver and create market leading value, innovation and opportunity geared for sustainable growth”. Evans begins his new role […]

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]

Top Gear features the cars you could never afford to drive. It's a bit like the bogan's Gourmet Traveller, really.

Nine's Richard Hunwick calls time after 15 years. Hoping for a last trip to the Olympics before getting the gold watch.

B&T happy to support the Musicians Making A Difference initiative. Particularly any that encourages more Watusi.

B&T does make jokes about the Budget reply speech but, to his credit, Mr Potato Head rated OK last night.

There's now scented candles to pair with BINGE shows. We're hoping Rex Hunt's Fishing Adventures doesn't hear about it.

Although B&T's an avid supporter of EV cars, we'd definitely miss the smell of petrol and the service station pie.

CommBank's SmallBiz Week is coming to Melbourne on the 29-30 May. B&T's as confused as you are on how that's a week.

B&T's concerned about the fleas, urine & faeces on public transport - and that's just from fellow passengers!

CommBank's sponsorship of the Matildas is a sport marketing masterclass. The opposite to Nick Kyrgios & his sponsors.

VML Australia flying the flag at the One Show Awards in New York. Not that we need more flag waving at the moment.

In a further blow to ventriloquism everywhere, new research says consumers prefer information over funny videos.

Insurer asks what's precious in our lives in new work. Which is better than asking is this business highly flammable.

Stony silence between you and the graphic arts team at Friday drinks? This gaming news could be an ice breaker.

Wavemaker’s Toby Jenner continues his career trajectory. But is it enough to move him up to the first class lounge?

Mindshare is having a very fruitful 2024. Here, CEO Maria Grivas reveals her fertilisers & pruning tips to success.

Aged care commercial uses real life clients & staff. B&T has not contacted the actor's union for comment.

Mutinex is being touted as one of the hottest start-ups in the land. And we don't mean that in an Elizabeth Holmes way.

Posted 3 days Ago

Recommended

by B&T Magazine

B&T loves to report new hires as it shows the healthy state of the industry. That and cocaine usage at work functions.

As you read first in B&T, there are significant comings-and-goings at Initiative. Though mainly goings, if we're honest.

To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.

This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.