New Tech: Aussies To Shop Straight From SMS Through Yotpo Platform
Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced the launch of a first-of-its-kind SMS feature, Click-to-Buy, which advances personalisation through text messaging.
Furthering its commitment and focus on SMS innovation following an acquisition, Yotpo SMSBump is now entirely integrated into the platform and available for the Australian market— offering unique capabilities to deliver a personalised experience for every shopper, with content that is expertly tailored, timed, and relevant to them. Yotpo has also appointed Omer Bar-Joseph (pictured above) as general manager of Yotpo SMSBump, and expanded the team even further to include more dedicated customer support and product development resources.
New Feature, More ROI: Click-to-Buy
SMS marketing is becoming a key way for eCommerce brands to accelerate consumers path to purchase and maximise results and revenue. With Yotpo SMSBump’s new Click-to-Buy feature, brands have the flexibility to send individualised product recommendations via SMS (down to specific product variants like colour, size, or sale item); add GIFs automatically with product images from a Shopify store; and pre-populate a discount or loyalty reward code once the consumer clicks the text message.
Yotpo SMSBump and innovative features like Click-to-Buy deliver even more value for brands when combined with Yotpo’s loyalty and reviews solutions. Brands using Click-to-Buy in a beta program saw up to 20x ROI, while merchants using more than two or more Yotpo products have seen their eCommerce sales grow 54 percent faster than those using only one.
“Integrating SMS into our marketing campaigns has introduced a new way to communicate with our customer base in ways we couldn’t imagine. The performance we see on the SMS exclusive sales is incredible, in fact, Princess Polly has seen 20 percent subscriber growth and 16x total ROAS quarter-over-quarter. Being able to send personalised text messages throughout the customer lifecycle is a must for delivering the best customer experience,” said Kim Zorn, head of performance at Princess Polly.
Innovation and Focus: eCommerce, mCommerce, and Beyond
Yotpo SMSBump has more than doubled growth since 2020, and by the end of 2022, will have tripled the dedicated product and R&D team for its SMS offering. Yotpo acquired SMSBump in January 2020 and together, the companies have enabled more than 30,000 eCommerce brands — including Princess Polly and LSKD — to grow opted-in followers with automated, personalised SMS marketing campaigns. Yotpo SMSBump is the number one app in its category on Shopify.
“SMS is not a trend—it’s table stakes for reaching consumers today. Yotpo SMSBump symbolises our commitment to offering the most advanced SMS marketing solution for mobile-first commerce. By developing deeper synergies with Yotpo’s other marketing solutions, delivering more cutting-edge features, and offering strategic guidance, we can support any eCommerce brand looking to maximise engagement and revenue with SMS,” said Omer Bar Joseph, general manager of Yotpo SMSBump.
According to the 2022 Inside Australian Online Shopping Industry Report, an astounding 73.1 percent more purchases were made online in 2021 compared to 2019, demonstrating the strong change in shopper behaviour over the past two years. Research from Shopify found that 71 percent of purchases during last year’s Black Friday / Cyber Monday came from mobile devices, and nearly 73 percent of internet users are expected to access the web solely via their smartphones by 2025.
“It’s no secret customer attention spans are continually decreasing, and Gen Z is easily the most distracted. Tools like Yotpo’s Click-to-Buy cater to the way emerging generations like to engage with brands- quickly and seamlessly. The idea of contextual commerce, surfacing a product a customer can buy in real-time, is a capability every brand should be thinking about. Given the ROI we’re seen with traditional SMS, we’re excited to start offering this new technology to Princess Polly customers,” Kim Zorn added.
Click-to-Buy is now available to all Yotpo SMSBump customers. To learn more, visit Yotpo SMSBump.
Please login with linkedin to comment
YotpoLatest News
Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
The moment Australia has been waiting for is here – The controversial Big Jack is back! With a much-anticipated return, Hungry Jack’s is gunning to set the nation’s taste buds alight as the iconic Big Jack and Mega Jack return to menus nationwide, for a limited time only. The burger wars reignite as The Big […]
Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
With sustainability a growing concern in all facets of life, there is an increasing need for diverse attitudes and minds within the media industry, driving the cause for positive change. As a B-Corp-certified PR and digital marketing agency, Compass Studio understands this need. The agency supports ethical, environmentally friendly, impact-led brands, utilising strategic storytelling to […]
New Partnership Between The Sweetshop And The Gardening.Club
The Sweetshop is set to unveil a partnership that marks a new chapter as they join forces with futurist Tomas Roope and renowned AI artist Jacqui Kenny. The partnership is named ‘The Gardening.Club’, drawing upon the fact that Tomas has used the “gardening” metaphor for years to explain how A.I. is radically changing the creative […]
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.
Optus Names NBN boss Stephen Rue As New CEO
In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.
Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.
Houston Ramps Up Creative Capability, Appoints Two Senior Creatives
Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.
JCDecaux Secures All Major Bus Advertising Contracts Across Sydney
Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.
CommBank Launches The Brighter Side TV On 10 And 10 Play
Commbank teams with 10 for a new financial literacy program. Pensioners and the unemployed are advised not to watch.
IMAA Announces Next Female Leaders Of Tomorrow Programme
Here's a top initiative by the IMAA that B&T's proud to get behind. Unlike the 20 hotdogs in 20 minutes challenge.
Fast 10: Avid Collective’s Luke Spano On Building Deeper Relationships With Local Publishers & Advertisers
Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"
QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
The QMS team seemingly now the ones to ask for a hot tip at Rosehill after partnering with the Australian Turf Club.
VMO Signs Deal With Stockland Shopping Centres
Often visit Stockland malls only to forget the very reason you came in the first place? Let VMO give you a gentle prod.
Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
Paramount's Tim Wall exits the TV business after 12 years. Confesses the Rove years were the most taxing.
Poppet’s Postive Party Celebrates First Birthday At New HQ
Think first birthdays and fairy bread and dirty nappies spring to mind. Not to say it didn't happen at this one either.
Enjoy A Hahn Solo… And May The Fourth Be With You
If anything, this campaign does beg the question - at what age does Star Wars cut off as a cultural phenomenon?
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.