ASICS Renews Partnership With Australian Olympic Committee
Sport performance brand ASICS has renewed its partnership with the Australian Olympic Committee (AOC) as the official performance footwear and apparel partner until 2026.
Following the success of the Australian Olympic Team at the Tokyo 2020 Olympic Games, ASICS will provide the performance kit for Australia’s elite athletes at the 2023 Pacific Games, 2024 Paris Olympic Games, and the 2026 Youth Olympic Games.
The partnership renewal reflects ASICS’ continued commitment to creating apparel and footwear that empowers athletes to perform at their best, whilst sporting the iconic green and gold.
ASICS will supply the Australian Olympic Team with a selection of products across sports competition and training apparel, casual leisure wear and related footwear.
Upon extending the ASICS partnership, AOC chief executive officer Matt Carroll (pictured, left) said: “We are thrilled to have ASICS renew the partnership with the Australian Olympic Team for the next four years, confirming a great partnership in sport.”
“It’s crucial for the athletes to feel supported by innovative design when representing our country at the highest level, so ASICS footwear and apparel is the right choice for the Team.”
“Our 487-strong Team in Tokyo proudly represented Australia in world-class ASICS uniforms, inspiring the nation with incredible performances and spirit. I look forward to Australians cheering on our athletes performing in ASICS over the next four years.”
“It has been a pleasure working with ASICS in a process that involves extensive consultation with the athletes and their sports on their needs and preferences. Also, we are excited about the significant incorporation of Indigenous designs across competition and Village wear for our athletes in Paris and the other Games.”
Celebrating the partnership renewal, AOP managing director Mark Brunton (pictured, right) said: “ASICS is a proud partner of the Australian Olympic Team and we are excited to be extending our partnership through to 2026. It’s our mission to ensure that we provide the Australian Athletes with unparalleled technology and superior comfort in their Olympic uniforms, allowing them to compete at their best on the world’s biggest stage.”
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