Australian Professional Leagues Appoints R/GA As Lead Agency

Gruen returned on the ABC for its 16th season last night and drew a sizeable crowd as the panellists discussed Hubbl and KIA’s B&T Campaign of the Month-winning spot for its upcoming Tasman ute. Host Wil Anderson was joined by Todd Sampson, Camey O’Keefe and Karen Ferry to discuss everything advertising, as well as a […]

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]

Channel Factory has expanded its team by 20 per cent in Australia and New Zealand with the hire of a new sales director and five account managers. Lead image: Channel Factory new hires. New hires include account managers Renee Fox and Anna Soucek in Melbourne; Emma Sepokas, Liana Mann and Lachlan Granville in Sydney; and […]

Jaywing has appointed Fran Martin as senior brand strategist, a newly created role to plan and craft a wide range of solutions for Jaywing’s performance and creative clients. Lead image: Fran Martin, senior brand strategist, Jaywing. Martin joins Jaywing Australia’s growing strategy offering and will work cross-functionally with the agency’s client service, creative and paid […]

Tourism Tasmania has once again tapped Broadsheet for its “Off Season” campaign marking the third consecutive year of the collaboration to drive visitation to Tasmania during the winter. This year, Broadsheet and Tourism Tasmania have gone bigger than ever and, for the first time, have turned the Tasmania content vertical on the site ‘dark’. In this […]

Netball WA has appointed 303 MullenLowe to develop an organisation-wide brand definition and related value propositions for the sporting body. Once complete, the strategy will shape the future direction of all brand expression and stakeholder communications. It is the first time the agency has partnered with Netball WA, as it looks to implement a consistent […]

Australia-based experience marketplace RedBalloon has appointed RyvalMedia to helm its media duties. Lead image: Bianca Falloon, Sydney general manager, RyvalMedia. After working with RedBaloon on its Christmas and Mother’s Day campaigns, RyvalMedia took home the full media strategy, planning and buying remit. “The future of our partnership with Ryvalmedia is bright as we continue to […]

Ad standards has banned an ad for a plastering firm, branding it “violent” and featuring “sexual innuendo”. Bergmann Plastering’s vehicle advertisement shows its logo and the slogan “First we get plastered then we fill your holes.” Ad Standards’ community panel considered that the slogan was seen to be degrading to women. Based on a 17 […]

With less than a month to go, there are just a few final moving parts to the epic Cannes in Cairns, Presented by Pinterest agenda. Lead image: Adam Ballesty, CMO, GM, Growth Consultant. In case you missed it, we revealed that multi-award-winning journalist and TV host Lisa Wilkinson AM is set to join the incredible […]

With just mere weeks to go until Cannes in Cairns, Presented by Pinterest, kicks off, we’ve got the official sneak peek of its mainstage special guests. That’s right, the global visual discovery platform powerhouse is back with two epic keynote sessions. Grab your Cannes in Cairns tickets now, before it’s too late! “The quality of […]

Two of the industry’s top sports marketing leaders have officially left the agency they helped set up 20 years ago after a period of gardening leave and will launch a new venture soon. Lead image: Steve Martin and Jamie Wynne-Morgan will be launching a new venture in the coming months. Former M&C Saatchi Sport & […]

Netflix has announced that it will be launching its own ad server and bringing its adtech in-house at its Upfronts presentation overnight. The burgeoning ad-supported streamer plans to have its own in-house adtech platform up and running by the end of next year. “Bringing our ad tech in-house will allow us to power the ads […]

Hot on the wheels of rolling out an epic agenda, Cannes in Cairns, Presented by Pinterest, is the gift that keeps giving. Not only will record-level attendees be privy to world-class content across three tracks and a bevy of Cairns Extra dinners and VIP networking events but the fun is set to continue with The […]

This campaign "fights misconceptions about frozen food". Ice-cream, pies, Sara Lee! What misconceptions, B&T asks?

The indies fan group unveils plans for its newest event. Says anyone in a WPP running singlet will be refused entry.

Does your office have a secret & serial farter? Possibly lure them out with this important bowel cancer campaign.

B&T's acknowledging the 10 very best industry association bosses. Discover if your membership dues are worth it here.

TEDxSydney moves to Luna Park's Big Top in June. Get motivated & throw up on the Wild Mouse at the very same time.

Think sheep husbandry programs are TV's missing link? You can't complain with Farmer Wants A Wife AND Clarkson's Farm.

It's a top initiative fostering harmony in the creative space. Not to downplay the unbridled joy of destroying a rival.

B&T front row at the IAB's Data & Privacy Summit. So private, in fact, attendees were wearing fake moustaches.

The games culture destination names local agency roster who'll hopefully explain what a games culture destination is.

A list of who's hot in Australia's influencer/creator world's here. And it's bad news for foodies angling for a freebie.

Farmer Wants A Wife piqued your interest in all things regional? See who's hiring with this regional job initiative.

Madeleine Hawcroft has joined the Deadset Studios team. Confirms she is of no relation to Russel.

Zimmermann continues to pioneer Aussie fashion on the global stage. Not forgetting Tradies underpants in that comment.

Australia's greatest culinary gifts to the world join as one. B&T unsure of the whereabouts of the lamington.

B&T goes one-on-one with News' MD of client product, Pippa Leary. Sadly, we got KO-d in the third.

Accidentally doze off during the juicy bits at yesterday's D_Coded? No one will be any the wiser with these cheat tips.

Look no further than this for the huge marketing potential of gaming. That & people willingly drinking Monster.

Disruptor wants to "challenge traditional banking conventions". "We'll see about that," retorts Mr CBA, Westpac, et al.

Former UnLTD boss come oOh! sales director talks his love of outdoor (as in the ad medium, not hiking up a steep hill).

Posted 1 day Ago

Opinion

by B&T Magazine

B&T's shining a light on the B2B category for the coming Croc Awards. Well, more candle after the torch batteries died.

Travel's so popular they even have large conferences in Las Vegas dedicated to it. To prove it, B&T's there. Right now.

B&T chats with Lou Barrett post News' D_Coded event yesterday. Alas, we didn't talk the Tele's bikie gang fascination.