Performics: Home Offices, Hand Sanitiser And Workout Routines Dominate Search Results

A mature adult woman does yoga and strength training exercises on a mat in her living room, her pet terrier dog keeping her company and trying to play.

Performics has revealed how the COVID-19 outbreak is impacting how Australians use search engines.

According to the data, there have been five categories that had a significant uptake between March 4 and March 17.

These were COVID19-related product search terms, self-isolation search terms, media consumption search terms, stay-at-home search terms and shopping related search terms.

For COVID19-related product terms, the top results were home equipment (+166 per cent), office chairs (+53 per cent), hand sanitiser (+148 per cent), disposable gloves (+114 per cent) and face masks (+ five per cent).

Performics points out that sharp increases can present challenges for retailers, who might be running low on stock.

“Meeting this intent can be hard, as getting deliveries in time can be a challenge, or the product is just not available,” Performics said.

“So we need to think about the right experience that we can create in these times. As an example, if you are out of stock of hand sanitiser, you could create a landing page saying that you are currently out of stock, but that washing your hands is a great way to stay hygienic.”

In terms of how self-isolation is impacting search terms, it appears fitness is at the top of the list.

Workout routines (+92 per cent), home gyms (+81 per cent), tips on how to work from home (+99 per cent) and what to do when bored at home (+172 per cent) all featured on the list.

Performics explained how this is an opportunity for the gyms that have been forced to shut their doors.

“With consumers’ intent to stay well and healthy, delivering an experience that provides health club members, for example, with the right content so they can eat well and stay fit while at home, will be critical for people. Hence, we see a clear opportunity for brands to be consumer-first in their approach to our new way of living,” the company said.

 




Please login with linkedin to comment

covid-19 Performics

Latest News

B&T 30 Under 30 – Where Are They Now? Until recently, Prison!
  • Media

B&T 30 Under 30 – Where Are They Now? Until recently, Prison!

We’re following up with Andrew Hamilton, the 2013 Winner of the B&T 30 Under 30 Marketing and PR Award. He’s now a full-time comedian, but it was anything but a straightforward path to get there. We’re finding out how working in PR and a B&T 30 Under 30 Award helped him navigate the criminal justice […]

“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
  • Partner Content

“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News

Aimie Rigas is a new breed of newsperson. She and her colleagues in the news publishing industry are using data science to shake up how news is developed and presented. Their aim – to drive greater engagement with written news content and the ads contained within. Vanessa Lyons, CEO of ThinkNewsBrands caught up with Rigas, […]

Partner Content

by B&T Magazine

B&T Magazine
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
  • Media

Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers

Ticket sales to the Australian tour of American singer Billie Eilish have only just started, but criminals are already rubbing their hands with glee. Some fans are complaining about ticket prices that are higher than to Taylor Swift’s shows. Experts say this will increase demand for cheaper tickets in the resale market and the risk […]

Twilio Names Chris Koehler As CMO
  • Marketing

Twilio Names Chris Koehler As CMO

Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that Chris Koehler has been appointed CMO. Koehler brings more than 25 years of expertise in customer engagement and marketing technology, and a proven track record of driving growth and innovation at industry-leading companies. As CMO, Koehler will report […]

ARN Announces Ad Sales Partnership With The Athletic
  • Media

ARN Announces Ad Sales Partnership With The Athletic

ARN’S iHeart has announced an ad sales partnership in Australia with The Athletic, one of the world’s largest digital sports publishers. The alliance aims to radically expand the Australian sports podcast landscape, offering significant access and opportunities for advertisers to engage a previously untapped audience at scale. The Athletic is renowned for its compelling storytelling […]

Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
  • Campaigns

Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack

The moment Australia has been waiting for is here – The controversial Big Jack is back! With a much-anticipated return, Hungry Jack’s is gunning to set the nation’s taste buds alight as the iconic Big Jack and Mega Jack return to menus nationwide, for a limited time only. The burger wars reignite as The Big […]

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
  • B&T Exclusive

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable

With sustainability a growing concern in all facets of life, there is an increasing need for diverse attitudes and minds within the media industry, driving the cause for positive change. As a B-Corp-certified PR and digital marketing agency, Compass Studio understands this need. The agency supports ethical, environmentally friendly, impact-led brands, utilising strategic storytelling to […]

New Partnership Between The Sweetshop And The Gardening.Club
  • Advertising

New Partnership Between The Sweetshop And The Gardening.Club

The Sweetshop is set to unveil a partnership that marks a new chapter as they join forces with futurist Tomas Roope and renowned AI artist Jacqui Kenny. The partnership is named ‘The Gardening.Club’, drawing upon the fact that Tomas has used the “gardening” metaphor for years to explain how A.I. is radically changing the creative […]

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]