Arnott’s & Hyundai Join The List Of Seven’s My Kitchen Rules 2020 Partners
Seven has announced the partners joining MKR: The Rivals, with new and returning partners across multiple sectors.
Returning to My Kitchen Rules in 2020 are Coles, A2 Milk, DeLonghi Group, KFC and Yellowtail, while new partners include Arnott’s and Hyundai.
All partners will feature throughout MKR: The Rivals, which is a refreshed and reinvigorated format for My Kitchen Rules. For the first time, it’s Champions vs Challengers, as two houses, one of fans mentored by Colin Fassnidge, and one of favourites mentored by Manu Feildel, battle to prove their cooking superiority, with Pete Evans serving as the impartial judge.
MKR: The Rivals builds on the success of My Kitchen Rules, which in 2019 averaged 1.4 million viewers nationally each night and was one of the country’s top 5 most watched CFTA BVOD hits, cementing its place as Australia’s most watched and loved cooking show.
Commenting on the partnership line-up for MKR: The Rivals, Natalie Harvey, SWM Network Sales Director, said: “We’re thrilled with the partners joining MKR: The Rivals. With MKR: The Rivals, we’re offering new and exciting opportunities for our partners to reach their target audiences across multiple platforms, allowing brands to follow the viewers wherever and whenever they consume MKR.
“In 2020 we’ve applied key learnings from previous seasons to use the scale of broadcast and leverage the complementary dynamics of digital and enhanced targeting using Seven’s data, social and digital capabilities. Seven is all about offering effective solutions that generates real business results and MKR is the original and still one of the very best to deliver on that promise for advertising partners. Brand safe and highly effective.”
Coles returns as a key partner of My Kitchen Rules for MKR: The Rivals, building off the success they have seen in past seasons with unique integration that has helped them reach their customers and deliver results in store.
Lisa Ronson, CMO at Coles said: “At Coles we’re committed to sustainably feeding all Australians to help them lead healthier and happier lives. We love that the show inspires our customers all over Australia to enjoy delicious fresh produce grown by incredible Aussie farmers and encourages them to use, cook and entertain with these fresh ingredients in their homes.”
Hyundai joins MKR: The Rivals as a new partner, looking to reach their key audiences through the integration opportunities.
Bill Thomas, Director of Marketing at Hyundai said: “Our MKR partnership continues Hyundai’s strong relationship with the Seven Network into 2020, following a successful Sunrise seven-car giveaway promotion in the fourth quarter of last year.
“MKR is a tent pole program which is taking on a refreshed look and a great new ‘rivals’ theme – we are confident it will help give Seven a fast start to the ratings year.
“The family-friendly nature of MKR aligns well with the Hyundai brand, and plays to the strengths of our key SUVs, the multi-award winning Santa Fe large SUV, and the capable midsize Tucson.
“The popularity of MKR with young families and couples is a great fit for SUV practicality – it’s a fun and brand-safe environment that always creates conversation and audience at scale.”
MKR: The Rivals premieres on Channel 7 and 7plus this Sunday at 7.00pm.
Latest News
“We Are In Our Epic Era”: Natalie Harvey On The Big Changes Coming As Mamamia Celebrates 10 Years Of Podcasting
Mamamia announced yesterday that Natalie Harvey has been appointed as its Chief Executive Officer. This morning, at a celebration of the tenth anniversary of Mamamia podcasting, B&T caught up with Harvey on the new role and Mamamia’s future. Harvey joined Mamamia in the role of chief revenue officer in January this year and will move […]
TV Ratings (08/05/2024) : Team USA Become First Female Team To Win LEGO Masters Australia
It's not been a great day for Australia - out early in Eurovision, crushed by the Yanks in Lego Masters.
GroupM Hires Former Amazon Ads Global Head Of Performance
GroupM poaches Amazon's Mark Lomas to lead its retail media business. Says he has no opinion on Jeff Bezos' new yacht.
Its All About The Indies! Introducing The Best Of The Best Indie Executive Creative Leaders 🎉
Indie agencies are thriving & it's mostly thanks to these industry leaders. And their delegating to the lackeys.
DV Uncovers New Large-Scale Audio Ad Fraud Scheme That Spoofed Over 500,000 Devices In March 2024
Study finds smart audio speakers easily spoofed by fraudsters. And not just the Nigerian ones either.
Introducing BrandComms.AI, Forethought Revolutionises How Brands Do Effective Creative
Marketing & strategy agency Forethought unveils new AI offering. Yet can't explain the plot to any of the Matrix films.
Independent Media Agencies Of Australia (IMAA) Announces Record 44 New Group Deals For 2024
The Independent Media Agencies rolls out even more support for its members. Alas, no signs of any discounted arancini.
After Google Search Spike, Reddit Shares Jump 14% In First Quarterly Results Since IPO
It looks like being a top time to be investing in the tech space. Defence industries & missile makers also doing well.
Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
Yoghurt's a lot like online dating, red wine & running marathons - you think it's good for you, but it probably isn't.
Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
Latest study finds the ABs are returning to offices & reveals how brands can cash in. Just not the work from home brands.
Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
Think Mariah's only good for annoying the shit out of colleagues at Christmas? Think again with this new Audible work.
AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
Work with influencers? This webinar's a must. And, thankfully, sporting immaculately white teeth isn't a prerequisite.
TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
As much as B&T wanted to use "chucks it in" in this headline, we didn't want the Chinese government coming after us.
News Corp Australia Gets Ready For D_Coded 2024
News' D_Coded event returns for 2024. And that can't be said about Alan Jones, the Masked Singer or plant-based meat.
Ideally Continues high growth trajectory, appoints senior marketing lead
Maura Halpin brings impressive resume to her new role at Ideally. Although her bronze in Year 12 swimming has vanished.
Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
Want to help disadvantaged youth all while drunkenly phoning an ex at 3am? Have we found the gin for you!
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.
Stake Appoints 72andSunny As It’s Creative Partner
72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.
Love Media Welcomes Alana Dowling As New Client Director
Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Data becoming the journalist's tool for more engaged content. Still not beating dodgy MAFS contestants or a Kardashian.
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
Thought getting Tay Tay tickets was an unimaginable nightmare? Read on as Billie Eilish promoters say hold my beer.