Clarks Launches New Campaign: Follow In Their Footsteps

Clarks is encouraging kids to ‘Follow In Their Footsteps’ as they jump feet first into the new school year.

The Follow In Their Footsteps campaign aims to inspire kids to reach for the stars reminding them that they’re capable of achieving great things, even while still at school! Clarks encourages them to be inspired by their peers – amazing kids doing incredible things.

This year, Clarks have joined forces with two extraordinary kids who are showing the world how to dream BIG. Jack Berne (Age 11) launched A Fiver for a Farmer, raising $1.7 million for Australian farmers impacted by drought. Molly Steer (Age 11) launched the Straw No More campaign to encourage every school in Australia (and one day, the whole world) to stop using single-use plastic straws in their school tuckshops and canteens.

Giving feels good and Clarks is letting you give back, donate $5, $10 or $20 and Clarks will match it dollar for dollar! The donations will be split across Jack’s cause ‘A Fiver For A Farmer’ and Molly’s nominated charity ‘Australian Wildlife Society’.

Internationally renowned Australian artist, Rhea Isaacs (also known as Young Earl Grey), has partnered with Clarks to create the campaign imagery that captures the achievements and ambitions held in the hearts the inspiring Clarks ambassadors.

Clarks celebrates the fearless spirit of kids, encourages them to dream BIG and have a specially designed range of Back To School shoes for adventures of all sizes. Kids will love the on-trend styles and comfort, whilst parents can be rest assured that their kids’ developing feet are in expert hands.

The playground-ready range features durable styles that are light on kids’ feet, including maximum flexibility to add a little bounce to their step! Clarks school shoes are built to last, with an unbelievable range of lengths and widths ensuring your child’s feet are supported on every adventure.

For over 190 years, Clarks has been at the forefront of shoe technology, offering quality materials to support growing feet, from the first tiny steps in to the world, to life’s biggest leaps.

Clarks understand that kids are experts at living in the moment, fearlessly pursuing their own path. Kids jump in feet first, so Clarks does too.

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