Opr Wins Tourism Australia’s PR

Opr Wins Tourism Australia’s PR

WPP’s opr has been appointed by Tourism Australia to support the brand’s global and regional marketing efforts, as it encourages travellers from around the world to visit Australia.  

The appointment follows a review of Tourism Australia’s PR requirements. It will see opr complement the work of Tourism Australia’s global creative, digital and media buying agencies to deliver integrated marketing and communications programs and campaigns.  

“We are thrilled to be working with Tourism Australia. We believe our passion for creative storytelling and Tourism Australia’s energetic brand persona are a perfect fit to help promote Australia’s tourism offering to a global audience,” says Richard Brett, CEO of opr. 

“As international travel has become more accessible, it has also become more competitive. Tourism boards globally are increasingly seeking out new and innovative approaches to achieve cut-through and resonate with potential travellers. We feel Tourism Australia is at the forefront of this movement, and we’re thrilled to be their PR partner of choice heading into 2020.”  

“A key objective of the partnership with opr is to develop and drive creative PR-led activations that align with Tourism Australia’s overarching vision to become the most memorable and desirable destination on earth,” says Susan Coghill, chief marketing officer at Tourism Australia. 

“It is all about leveraging the creativity of our campaigns through PR to create a powerful point of difference and stand out in an increasingly cluttered travel market to urge more consumers to experience Australia’s incredible tourism offering. Advocacy created through earned and owned activity is highly effective in achieving these outcomes,” Coghill said.

The contract is for a period of 24 months with the option for a 12-month extension. 




Please login with linkedin to comment

Tourism Australia

Latest News

Shot of a young programmer working at his computer with an overlay of computer graphics
  • Media

Media-Wize Wins AUSCERT PR Account

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

Twilio Names Chris Koehler As CMO
  • Marketing

Twilio Names Chris Koehler As CMO

Chris Koehler named as Twilio's CMO. Which may prove a prickly tongue twister after a lengthy open bar tab.

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]