Social Change Maker Profile: Raymond Ly, Mindshare
For the past month (ish) B&T has partnered with UnLtd to bring attention to some game-changing stars in our industry and their respective charity work. We’ve been celebrating one of these legends per week – and now it’s time for another.
Last week we questioned Will Berner from Sinorbis on anything and everything. But now it’s someone else’s turn!
Raymond Ly is a senior media executive at Mindshare, and he’s here to spill the beans on, well, himself.
First ever job: Christmas Casual at General Pants Co.
If I wasn’t doing my job, I’d be: Probably either a Primary School Teacher or a Spaceman.
How I got where I am today:
- Went to a good catholic school and got decent grades.
- Attended Western Sydney University and studied business but found myself deeply taken by the ancient teachings of media communications.
- After I did my time and a handful of interviews later I started at Mindshare (four years and counting).
Causes I care about: There is a lot of good that can be done in the world, but I feel strongly about what we can do to undo youth disadvantage. Charities like Be Centre, Youth off the streets, Backtrack and The Bully Project do amazing work helping youths in different ways.
The change I’d like to see in the world and why it’s important: I think there needs to be a greater equality, tolerance and respect in the world. Only when we accept our differences and treat each other as equals, that’s when we’ll see some real out of this world synergy!
If you also believe in equality (particularly in our industry) head to B&T‘s Changing the Ratio on May 28 for a day of diversity, inclusion and the promotion of women in Australia’s advertising, marketing and media landscape.
We’ve locked in some killer speakers (including Lisa Wilkinson!) and attendees will walk away with game-changing ideas, practical tools and case studies to take back to their organisations. To be one of those attendees, grab tickets here. Now, back to Raymond.
How did you first get involved with UnLtd: Mindshare has always had strong association with UnLtd and we’ve always been well informed with what our industry charity stood for. As a result not long after joining the agency I found myself heavily involved with Mindshare’s charity efforts.
Through work and NGEN I have had the opportunity to learn about each amazing charity and to make a difference.
The charity projects I’m currently working on:
- Group M’s Power of One day 2018. All Group M companies spend the day fundraising for an Untld charity and this year we will be channelling all our efforts towards the Mirabel foundation.
- NGEN Dodgeball Charity Cup
Some social issues I’m passionate about are:
- Anti-bullying
- Violence against women
- Youth homelessness
Why I want to give back: To give others the opportunities that I have been fortunate to have in my life. I have always been heavily influenced by my mother’s passion for helping those in need. Every year she fundraises for orphaned children in Vietnam who suffer from birth defects associated with the chemical weapons used during the Vietnam war. Seeing her go above and beyond really left an impression on me.
The best/most rewarding volunteering experience I’ve had: Helping Be Centre build their new centre. Having seen what great work they do for children, the facilities they previously occupied were really holding them back. I received great satisfaction when given the opportunity to raise funds and volunteer to help them renovate their new site in Warriewood. Since their new centre open, they have been able to reach a greater number of children and have the capacity to run more programs.
My greatest achievement: I have yet to achieve my greatest feat BUT something I am very happy with is being part of the Media Thursdays crew. Myself, Clem Birdsall, Andrew Lowther and Sasha Krajnc) conjured up a monthly event that facilities media networking, giggles, banter, drinks, and dancing (optional).
For an industry that prides itself for being social, we believe there should be a place where media folks can gather regularly to do what we do best, have fun!
Find out more about Media Thursday here.
The person/company I’d like to challenge to get involved & why: The whole Sydney media market (260,000 approx.) if everyone donated just at least five dollars a month which is equivalent to a large cup of coffee or a beer at the pub. We could raise $50K month and $600K in a year which would be a great consistent source of funds for any Untld charity.
My advice for someone just starting their career is: You will never ever know if you never ever go. So just give it a go!
If I could have one super power, that would be: Actually being able to pull dollar coins from the back of people’s ears, imagine the win/win situation and the scenes. I could give people the giggles and get donations.
UnLtd is a social purpose organisation connecting the media, marketing and creative industries with charities helping children and young people at risk. Find out how you can get involved at unltd.org.au.
Please login with linkedin to comment
B&T Changing the Ratio 2018 B&T events media thursdays Social Change Maker UNLTDLatest News
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
A new privately owned player, Trippi, has entered the $2bn (by annual gross written premium) Australian travel insurance industry as revenue in the category peaks post covid times, and Australians travel in record numbers. And to drive cut through the brand has deliberately courted a provocative creative stance that has already drawn the ire of […]
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
NSW Supreme Court papers have revealed that Racing NSW has launched legal action against Tabcorp, a major sponsor of The Everest, over allegations it failed to adequately promote The Kosciuszko, a support race on Sydney’s marquee spring carnival day. The famous Kosciuszko race is held on The Everest day for horses trained exclusively in regional […]
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Bynder, the leading digital asset management provider, has analyzed the impacts of increased utilization and advancements in AI on content marketing. AI has proliferated among both consumers and marketers, however, the surge in usage has led to a feeling of ‘content overwhelm’ in the marketing industry, driven by the demand to produce more content. By […]
Stake Appoints 72andSunny As It’s Creative Partner
Stake, the Australian investment platform, has appointed 72andSunny as its creative partner on brand strategy, brand design and integrated communications. Stake, one of the nation’s largest online brokers, sought a partner to help further enrich the brand, based on the current needs of Australian investors. Bryan Wilmot, Chief Marketing Officer at Stake, said: “We were […]
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Advertising agency Leo Burnett Australia has released part one of ‘The Good Study 2024’, in partnership with UTS Business School and Zenith Australia. The study found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world, only 39% believe they should take a position on social and […]
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Brendon Cook, a visionary leader and pioneer in the Out of Home (OOH) advertising industry has been honoured with induction into the Outdoor Media Association (OMA) Hall of Fame for his remarkable achievements and lasting impact on the industry in Australia. With a career marked by unparalleled dedication and strategic foresight, Brendon Cook has continuously […]
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
Jemena has launched a new campaign aiming to educate and raise awareness of the pivotal role renewable gas will play in the ongoing energy transition. Created by MBCS, it is the first campaign to market since the agency was appointed as the brand’s creative agency of record early last year. Under the over-arching creative and messaging […]
Love Media Welcomes Alana Dowling As New Client Director
Love Media has announced the appointment of Alana Dowling as its new Client Director. Lead image: Alana Dowling and Rob Wall. This strategic appointment underscores Love Media‘s commitment to enhancing its service offerings to clients and strengthening its team with top-tier talent. Dowling brings to Love Media nearly two decades of experience in the media […]
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
We’re following up with Andrew Hamilton, the 2013 Winner of the B&T 30 Under 30 Marketing and PR Award. He’s now a full-time comedian, but it has not been a straightforward path to get there. We’re finding out how working in PR and a B&T 30 Under 30 Award helped him navigate the criminal justice […]
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Aimie Rigas is a new breed of newsperson. She and her colleagues in the news publishing industry are using data science to shake up how news is developed and presented. Their aim – to drive greater engagement with written news content and the ads contained within. Vanessa Lyons, CEO of ThinkNewsBrands caught up with Rigas, […]
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
Ticket sales to the Australian tour of American singer Billie Eilish have only just started, but criminals are already rubbing their hands with glee. Some fans are complaining about ticket prices that are higher than to Taylor Swift’s shows. Experts say this will increase demand for cheaper tickets in the resale market and the risk […]
Twilio Names Chris Koehler As CMO
Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that Chris Koehler has been appointed CMO. Koehler brings more than 25 years of expertise in customer engagement and marketing technology, and a proven track record of driving growth and innovation at industry-leading companies. As CMO, Koehler will report […]
ARN Announces Ad Sales Partnership With The Athletic
ARN’S iHeart has announced an ad sales partnership in Australia with The Athletic, one of the world’s largest digital sports publishers. The alliance aims to radically expand the Australian sports podcast landscape, offering significant access and opportunities for advertisers to engage a previously untapped audience at scale. The Athletic is renowned for its compelling storytelling […]
Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
The moment Australia has been waiting for is here – The controversial Big Jack is back! With a much-anticipated return, Hungry Jack’s is gunning to set the nation’s taste buds alight as the iconic Big Jack and Mega Jack return to menus nationwide, for a limited time only. The burger wars reignite as The Big […]
Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
With sustainability a growing concern in all facets of life, there is an increasing need for diverse attitudes and minds within the media industry, driving the cause for positive change. As a B-Corp-certified PR and digital marketing agency, Compass Studio understands this need. The agency supports ethical, environmentally friendly, impact-led brands, utilising strategic storytelling to […]
New Partnership Between The Sweetshop And The Gardening.Club
The Sweetshop is set to unveil a partnership that marks a new chapter as they join forces with futurist Tomas Roope and renowned AI artist Jacqui Kenny. The partnership is named ‘The Gardening.Club’, drawing upon the fact that Tomas has used the “gardening” metaphor for years to explain how A.I. is radically changing the creative […]
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.
Optus Names NBN boss Stephen Rue As New CEO
In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.
Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.
Houston Ramps Up Creative Capability, Appoints Two Senior Creatives
Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.
JCDecaux Secures All Major Bus Advertising Contracts Across Sydney
Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.
CommBank Launches The Brighter Side TV On 10 And 10 Play
Commbank teams with 10 for a new financial literacy program. Pensioners and the unemployed are advised not to watch.
IMAA Announces Next Female Leaders Of Tomorrow Programme
Here's a top initiative by the IMAA that B&T's proud to get behind. Unlike the 20 hotdogs in 20 minutes challenge.
Fast 10: Avid Collective’s Luke Spano On Building Deeper Relationships With Local Publishers & Advertisers
Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"
QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
The QMS team seemingly now the ones to ask for a hot tip at Rosehill after partnering with the Australian Turf Club.
VMO Signs Deal With Stockland Shopping Centres
Often visit Stockland malls only to forget the very reason you came in the first place? Let VMO give you a gentle prod.