Vodka Cruiser Launches Second Series Of Facebook Talk Show Via The Story Lab

Vodka Cruiser Launches Second Series Of Facebook Talk Show Via The Story Lab

Following the significant success of VCTV by Vodka Cruiser in 2016, Asahi Premium Beverages, The Story Lab and Vizeum have teamed up again for a second season of the show.

The six-part talk show, broadcast exclusively on Facebook and created for Vodka Cruiser, has again been directed and developed by The Story Lab and Vizeum with a view of driving brand exposure, consideration and sales amongst the alcohol brand’s Millennial audience.

The show is designed to create a two-way conversation with Vodka Cruisers core audience through creating meaningful content which interests them.

Featuring influencers and bloggers Lisa Clark and Jake Rich as hosts for the new season, each of the six weekly episodes will explore topics such as romance, connectedness and individuality alongside a line-up of topical influencers including Art Simone, DJ Tigerlily and Jayden Rodrigues.

Inspired by the familiar TV format but with the Millennial audience in mind, episodes are designed to be viewed through social media, thus being short, snappy and in two distinct parts for ease of viewing and sharing.

Working closely with Vizeum on strategy and distribution, The Story Lab has designed content for targeted social amplification on Facebook, Instagram and Instagram Stories, Snapchat and YouTube, as well as the hosts’ and guests’ owned channels.

Jules Lau, group strategy director at The Story Lab, said: “Hot off the heels of VCTV for Vodka Cruiser season one, we’ve been extremely excited to reunite with Asahi Premium Beverages and Vizeum for a second season.

“Our combination of strong creative and content planning smarts has created a best-in-class branded entertainment format that’s made for the Vodka Cruiser audience just in time for summer.”  

Michael Edmonds, general manager of marketing at Asahi Premium Beverages, said: “We are thrilled with VCTV season two and the evolved offering created by The Story Lab building on last year’s success.

“The team have really captured what our audience want to see and created a slick and visually appealing campaign for the Vodka Cruiser brand.”

Season two of VCTV by Vodka Cruiser began airing exclusively on Vodka Cruiser’s Facebook page on Wednesday 8 November, with the final episode airing on Wednesday 13 December.




Please login with linkedin to comment

The Story Lab VCTV Vodka Cruiser

Latest News

After Google Search Spike, Reddit Shares Jump 14% In First Quarterly Results Since IPO
  • Technology

After Google Search Spike, Reddit Shares Jump 14% In First Quarterly Results Since IPO

Reddit shares are on the up after the website released its first quarterly results since its IPO in March. Reddit’s revenue beat expectations coming in at $243 million vs the $212.8 million expected by LSEG. The site’s ad revenue increase put it firmly ahead of its competitors: Reddit reported $222.7 million in ad revenue for […]

Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
  • Advertising
  • Campaigns

Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special

Gippsland Dairy Yogurt is launching a new brand platform this week celebrating the unique, time-consuming process by which it is crafted. “In a category and industry focused on quick production and lowest cost, Gippsland Dairy has been able to retain its award-winning texture and taste by keeping true to its unique production method. We’re thrilled […]

Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
  • Media

Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis

Offices and airports have become key hubs for social connectivity and brand engagement for today’s affluent business professionals, exclusive new research from oOh!media has found. In the post pandemic era, the study ‘A Professional Perspective’ by strategic consumer insights consultancy Nature, revealed 83 per cent of business professionals say while hybrid work is the new […]

Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
  • Advertising

Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment

Audible announced that Mariah Carey’s ‘Words+Music‘ installment, ‘Portrait of a Portrait’, will debut on Thursday, May 23, exclusively from Audible. In the 40th volume of Audible’s franchise, the best-selling, award-winning visionary will immerse listeners in an enchanting Butterfly Lounge session that is not only an unparalleled auditory experience, but a masterclass in the art of […]

AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
  • Advertising
  • Marketing

AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements

The Australian influencer marketing council (AiMCO) announced its new ‘Influencer Agreements 101’ webinar – a deep-dive into influencer agreements between brands and influencers, or their agencies. Lead image: Tegan Boorman, guiding council chair, AIMCO. The webinar, to be held on May 14, will explore the intricacies of legal and contractual agreements between brands, agencies and […]

TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
  • Technology

TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years

TikTok’s head of people for Australia and New Zealand Laura Chuck has left after nearly four years in the role. In an emotional LinkedIn post, Chuck said “It’s with mixed emotions that I bid farewell to my incredible journey at TikTok, where I’ve spent nearly four incredible years”. Chuck joined TikTok in June 2020 and was […]

News Corp Australia Gets Ready For D_Coded 2024
  • Media

News Corp Australia Gets Ready For D_Coded 2024

News Corp Australia will be unveiling transformative solutions to navigating today’s rapidly changing digital landscape at the company’s annual D_Coded event next week. Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships and achieve long-term growth. […]

Ideally Continues high growth trajectory, appoints senior marketing lead
  • Marketing

Ideally Continues high growth trajectory, appoints senior marketing lead

Ideally has appointed international brand marketer Maura Halpin to the newly created role of marketing lead, effective immediately. The appointment comes at a pivotal time in the brand’s ambitious growth strategy following its launch in August 2023. Since launch Ideally has announced a $2.15m seed investment has grown to nearly 20 staff across Australia and […]

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
  • Campaigns

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin

The Oasis Committee in partnership with Spirit of Little Things has created the perfect bottle of gin for every media office bar cart with all proceeds from the signature gin to go towards Oasis Project and Western Australia’s disadvantaged youth. The Oasis Committee is focused on leveraging the power of the WA advertising and communications […]

Shot of a young programmer working at his computer with an overlay of computer graphics
  • Media

Media-Wize Wins AUSCERT PR Account

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]