OOH Giant oOh!media Helps New Qantas Campaign Take Flight
oOh!media’s expansion into content has delivered new revenue streams in excess of expectations, with the out-of-home (OOH) behemoth announcing a new integrated campaign with Qantas.
The ‘Qantas Frequent Flyer 30 million Qantas Points Giveaway’ campaign draws on the native content expertise of Junkee Media (which oOh! acquired in 2016), oOh!’s unparalleled digital sign network and the company’s audience insights to drive awareness of Qantas Frequent Flyer’s wellness program and encourage Australians to be more active, rewarding them with Qantas Points for doing so.
The teams at oOh! and Junkee Media created the majority of the campaign in-house, including the original concept, scripting, filming and production of content for the campaign.
This included social video content featuring Karl Stefanovic and Richard Wilkins, full-motion contextually relevant adverts being run nationally in cafes, gyms, airports office towers, and its digital billboard locations include the iconic Bourke Street Mall.
Utilising almost 3,500 of oOh!’s 8,000 digital signs across Road, Fly and Locate by oOh! inventory, plus oOh’s experiential agency, EDGE, and Junkee Media platforms, the campaign will drive awareness of its 30 million points giveaway for those who download the Qantas Assure app and be active.
Brendon Cook, CEO of oOh!, said demand for the company’s quality content and creative services offering that is integrated with oOh!’s digital panels, experiential activations, online content platforms and social media, has exceeded initial expectations.
“We have recently worked with brands such as Qantas, Pizza Hut, Treasury Wines and American Express to deliver creative content-led out-of-home campaigns that combines content and creative services, with quality inventory in a variety of environments and our data capabilities,” he said.
“We expect this integrated offering will further grow, as advertisers realise the massive potential it has in reaching and engaging audiences more effectively and efficiently.”
Cook said the Qantas Frequent Flyer campaign was a great demonstration of the power that could be delivered by the integration of content, data and a combination of offline and online platforms”.
Neil Ackland, CEO at Junkee Media, said the campaign was an example of a full ecosystem approach where content and assets are all interwoven.
“All the elements of the campaign are created to complement and support others to create a web of touchpoints for the target audience,” he said.
Qantas chief marketing officer Stephanie Tully said: “Encouraging Australians to lead active lifestyles is a really important message, and we’re fortunate that we have a unique ability to reward them for their wellbeing.
“To do that, we need to give them an easy way to get involved, which is how we came up with the 30 million Qantas Points Giveaway.
“The comprehensive campaign concept presented by oOh! and Junkee Media demonstrated a clear understanding of our audiences and how we could truly engage them through contextually relevant content and the right mix of channels.”
Cook added: “Our focus on expanding our content capabilities and footprint in the market has facilitated our ability to create these incredibly in-depth campaigns that generate huge reach and cut-through in a cohesive and centralised way.
“As we’ve discovered just how valuable and powerful these integrated campaigns can be, we’ve been delighted that clients such as Qantas are making the most of what can be achieved by this offering.”
Please login with linkedin to comment
junkee media oOh!Media Qantas Qantas Frequent Flyer Qantas Frequent Flyer 30 million Qantas Points GiveawayLatest News
History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist
Pen the acceptance speech and ready your best thongs and muumuu, because the Cairns Crocodiles shortlist has arrived.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within […]
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.
Stay In The House From Up! Airbnb Introduces Icons
Airbnb is now letting people stay in "iconic" places that sadly doesn't include the house from Silence Of The Lambs.
Changing The Conversation: The Role Of Media In Ending Violence Against Women
Governments are finally waking up to the DV crisis. Here, B&T chats with Jasmin Bedir on the role media can play.
“If You Want To Listen To Something Else, Go For It”: Fifi Box On Blocking Out The Noise & Focussing On What Works
No one is at the coal face of Melbourne radio like Fifi Box. Here, she chats with B&T without coughing up a lung.
Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor
B&T continuing our series on sports sponsorships. And, yet again, there's little good news for the ten pin bowlers.
Choose A Path Less Trodden This Cannes In Cairns
Not since Wonka opened the factory has there been such a hot ticket in town. Here's how to make the most of Cairns.
Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
Quip boss calls out her highlights of the Cannes agenda. We're assuming B&T staff b-boy demonstration was an oversight.
Here Are The Agencies That Made AFR’s Best Places To Work List And What The Industry Can Learn From Them
Did your office not make the list? Make sure your boss shouts at least two schooners at office drinks come Friday.
Get Ready, B&T’s Best Of The Best Is Back With The Top Holding Company Executive Leaders – Creative!
Want to know who the Grandest of the Grand Poobahs in the industry are? Look no further than this exhaustive list.
How A Glittering Campaign Helped The Australian Museum Sell 400,000 Tickets
B&T thoroughly enjoyed the Ramses exhibition at The Australian Museum, despite thinking we were going to the Archibald.
TV Ratings (30/04/2024): A “Shoey” Straight From A Fish’s Mouth Launches The Cheap Seats Into 2024
Last night's TV saw horny farmers beat Lego nerds, who beat fame-obsessed home cooks, who beat a chap with a large fish.
Spotlight Extends Partnership With Starlight Children’s Foundation
B&T always happy to promote the excellent work of the Starlight Foundation. Less so the Starfish Fanciers Foundation.
Amazon’s Advertising Quarterly Revenue Soars To $11.8bn
There are so many Amazon couriers visiting B&T headquarters at the moment our office dog doesn't know who to maul first.
VML Wellington Welcomes Jacob McGregor As Pou Ārahi Māori
McGregor set to lead cultural competency and safety at VML Wellington in important new gig.
“They Grow Up So Fast”: Simon Fowler On Five Years Of ABEL
Abel's CEO talks lessons learned from the agency's first five years. Including staff nicking all the Nespresso capsules.
Kyle & Jackie O Urge Melbourne To Pick A Side
Who can stop Kyle & Jackie O's indelible march into Melbourne radio? Is Peter 'Moony' Moon waiting by the phone?
Future & Taika Waititi Feature In Striking New Global Belvedere Campaign
Not only does drinking vodka make you cool like these dudes, it also has great weight loss properties for the bone idle.
The Fall Of Bonza: A Case Study In How To, And Not To, React In A Crisis
Does the collapse of yet another budget airline hark back to a gentler time of 17 hours spent on a Greyhound bus?
Opinion: Agencies, Be Unique – Stop Using The Word “Unique!”
Trinity P3's Ellie Angell says agencies are overusing the word unique. You could add omnichannel & holisitic to that.
Ex Marketing & Advertising Exec Releases Melanoma Memoir
Ex-adlander Anne Gately has penned a tome to skin cancer. Which is a handy reminder to check your moles, people.
Mamamia Appoint Danni Wright As New Head Of Strategy
Danni Wright takes up Mamamia's strategy reins with a feng shui expert called over positioning of office chaise lounge.
From The Bureau: Championing Competency & Cross-Industry Collaboration
The IAB's Jonas Jaanimagi calls for more specialisation in adtech. Meaning you'll understand it less than you already do.