Kennards Hire Unveils The Ultimate Power Tool
Creative agency Bashful revealed the new TVC campaign for Kennards Hire, produced by Revolver and directed by Matt Devine. The work has a digital release this week to be followed by a debut on air during The Block on October 9th.
Tim Chenery, Bashful creative director said, “Kennards Hire’s website just had a major upgrade and we needed Aussie and Kiwi, tool-needing blokes to know about it. We wanted to make this campaign exactly how a power tool company would make it; blokes in workwear, using tools, doing the jobs that tools do. But, in our case, it’s not a saw or a drill. It’s Kennard’s Hire new website with online hiring. The ultimate power tool.”
Theo Triantafillides, Kennards Hire Chief Commercial Officer said, “We needed a campaign that would help re-frame how the audience saw equipment hire. For customers, hiring equipment can be experienced and transacted like everything else they do now – on-line at a time that suits them.
“At Kennard’s Hire we’ve always prided ourselves on our innovation and customer centricity – Bashful have captured and executed that perfectly with this campaign.”
CREDITS
Client: Kennards Hire
Chief Commercial Officer: Theo Triantafillides
Head of Marketing: Manelle Merhi
Agency: Bashful
Creative Director: Tim Chenery
Copywriter: Jason Kempen
Agency Producer: Joelle Dulaurens
General Manager: David Astwood
Client Services Director: Jade Ramsey Elliot
Account Director: Luke Haddrick
Director: Matt Devine
Production Company: Revolver
Managing Director/EP Michael Ritchie
Executive Producer Pip Smart
Producer: Serena Paull
DoP: Peter James
Edit House: The Butchery
Post House: Heckler
Sound Studio: Sonar
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