Adobe Digital Marketing Symposium Set To Explore The Journey To Reinvention

Like the second coming of Christ, The Cairns Crocodile Awards presented by Pinterest has been at the top of the advertising, marketing and media industry’s collective mind since we announced it back in 2023. Now, we’re but one more step away from crowning the very first round of winners with this the revealing of the […]

Posted 3 hours Ago

Recommended

by B&T Magazine

Full-service customer experience agency CX Lavender has appointed agency and consultancy veteran Kim Verbrugghe as its new chief strategy officer, tasked with leading the evolution of its strategic capability. Having previously built renowned high-growth strategy departments at independent agency Deepend and Enero Group’s Orchard, Verbrugghe joins CXL from her most recent role as general manager, […]

Anne Gately has had a career of over 30 years in advertising and marketing and is author of SUNBURNT. A memoir of sun, surf and skin cancer. She is a stage IV melanoma survivor and is passionate about leveraging the power of advertising, media and sport to redefine Australia’s relationship with the sun. When I […]

Tegel is going free-range. As New Zealand’s largest poultry provider, this is clucking big news. General manager marketing and communications at Tegel Foods, Angela Irwin says, “We’ve been transitioning our retail products to free range since 2022, with the goal that by 2025 Kiwis can pick up any Tegel product in the supermarket knowing they’re […]

Two-thirds of men in Australia and New Zealand believe that traditional ideas of masculinity are being attacked, while 63 per cent of men believe that men have less power today than in their parents’ generation, according to new research by Getty Images. (Lead Image: Getty Images. Thomas Barwick)  The findings reveal changing attitudes towards masculinity […]

Australia’s top literary award for women and non-binary writers, the Stella Prize, has a bold new look and advertising campaign to highlight the continued drive for equality in literature. Developed by independent brand agency Canyon, ‘Equal Writes’ presents a contemporary new look for Stella and champions greater participation for women and non-binary writers in Australia’s […]

Leading independent Icon Agency has announced the appointment of Nick Zonnios as director of consumer and Georgina Rees as director of brand and campaigns within its communications department to lead its growing integrated and consumer offers. Zonnios was most recently director at CHEP PR, and previously served as general manager at Clemenger PR. He will […]

The Clemenger Group has launched its inaugural Agri Graduate Program, a significant milestone in its commitment to fostering talent within the agricultural sector. Anna Upton and Harriet Watson have joined the Redhanded and Porter Novelli teams respectively. (Lead Image: Anna Upton and Harriet Watson) Designed to engage graduates from diverse academic backgrounds, the Clemenger Agri […]

The world’s most famous jean brand has picked UM as its global media agency after working with the firm for four years in the US. As published by Campaign US, the IPG Mediabrands agency was named Levi’s media agency of record in the US, Canada and Mexico in 2019 following a review. Omnicom Group’s OMD. […]

QMS has today announced the appointment of Sean Rigby as national trading and partnerships director. Rigby departed oOh!media as group revenue director earlier this year and will replace the role left by former general manager – trading, John Glynn. He will join QMS in quarter four 2024 and will be based in Sydney. With over […]

Today, women-first dating app Bumble unveiled a refreshed visual identity and a new global campaign, underscoring the company’s continued commitment to making dating better for women. The campaign coincides with the dating app expanding upon its signature Make The First Move functionality with the launch of Opening Moves. After a decade of revolutionising the way […]

Experiential marketing is going from strength to strength as brands seek to connect with consumers in a world overflowing with content. Today Airbnb is taking this trend one step further with the launch of Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sport, and more. Icons let […]

It’s flooded our screens for weeks now, the faces and names of the countless women killed at the hands of a partner or man known to them this year alone. Latest reports suggest a 30% spike in the rate of Australian women killed by intimate partners last year. It’s an epidemic, and despite the nearly […]

In the wake of the launch of the Kyle and Jackie O Show in Melbourne, there has been much discussion about what this might mean for the existing programs down south. However, the city’s current number one Breakfast show, 101.9 The Fox’s Fifi, Fev & Nick, is not letting the noise get to them. Fifi […]

Ferrari has signed a landmark deal with HP ahead of this weekend’s Miami Grand Prix. Meanwhile, the Cronulla Sharks are prioritising mental health this weekend with their inaugural GotchaForLife Mental Fitness Round. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. B&T unpacks all […]

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Did your office not make the list? Make sure your boss shouts at least two schooners at office drinks come Friday.

Want to know who the Grandest of the Grand Poobahs in the industry are? Look no further than this exhaustive list.

Posted 23 hours Ago

Recommended

by B&T Magazine

B&T thoroughly enjoyed the Ramses exhibition at The Australian Museum, despite thinking we were going to the Archibald.

Last night's TV saw horny farmers beat Lego nerds, who beat fame-obsessed home cooks, who beat a chap with a large fish.

B&T always happy to promote the excellent work of the Starlight Foundation. Less so the Starfish Fanciers Foundation.

There are so many Amazon couriers visiting B&T headquarters at the moment our office dog doesn't know who to maul first.

McGregor set to lead cultural competency and safety at VML Wellington in important new gig.

Abel's CEO talks lessons learned from the agency's first five years. Including staff nicking all the Nespresso capsules.

Posted 1 day Ago

Opinion

by B&T Magazine

Who can stop Kyle & Jackie O's indelible march into Melbourne radio? Is Peter 'Moony' Moon waiting by the phone?

Not only does drinking vodka make you cool like these dudes, it also has great weight loss properties for the bone idle.

Does the collapse of yet another budget airline hark back to a gentler time of 17 hours spent on a Greyhound bus?

Trinity P3's Ellie Angell says agencies are overusing the word unique. You could add omnichannel & holisitic to that.

Posted 1 day Ago

Opinion

by B&T Magazine

Ex-adlander Anne Gately has penned a tome to skin cancer. Which is a handy reminder to check your moles, people.

Danni Wright takes up Mamamia's strategy reins with a feng shui expert called over positioning of office chaise lounge.

The IAB's Jonas Jaanimagi calls for more specialisation in adtech. Meaning you'll understand it less than you already do.

Rumble has recruited Renee Park as one of its new sound designers. And it's only right to make some noise about it.

Adland's often lampooned for never going further west than Surry Hills. So this Parramatta news is welcome indeed.

The Company We Keep announces new hires. Here's hoping it doesn't impact the RBA's interest rate decision.

Warning - this headline comes with some obscene bragging. Much like the B&T editor's 5/8 in the weekend footy tipping.