Did Your Google Ranking Change Overnight? Introducing Google Penguin 4.0

Ready-made meal creator, Dineamic, has partnered with Bullfrog to undertake a full brand repositioning. The significant shift introduces a new brand identity and philosophy spanning packaging, path to purchase and an integrated launch campaign. The move sees the brand align with its fundamental product truth – real food that’s made honest. “We operate in a […]

This article is written by Dana Rao, general counsel and chief trust officer at Adobe. When we began the journey years ago of developing a provenance tool to combat misinformation online, we knew that for it to work, we would need a three-part approach: provenance, policy, and education, all working together to create a chain […]

Cannes in Cairns, Presented by Pinterest, delegates are being urged to turn their eyes into a force for good to help protect the Great Barrier Reef. Delegates can engage in a huge citizen science project by analysing images from the Great Reef Census. And there’s a prize too! Cannes in Cairns, Presented by Pinterest, is […]

This May & June 2024, Man of Many and The Whisky List are elevating the whisky experience with the debut of Sydney Whisky Month, building upon the popular Sydney Whisky Week. Man of Many is extending the festivities to an entire month, inviting whisky aficionados to indulge in a celebration spanning across Sydney’s top venues. The […]

Australian retirement income brand, Challenger, announces the third act in its sponsorship strategy, a new three-year partnership with the Sydney Film Festival (SFF). SFF, which will take place from 5-16 June, is one of the longest running events of its kind in the world and showcases the best in cinema from Australia and around the […]

Yesterday, in the stunning Quay Room of Sydney’s Museum Of Contemporary Art, Nature unveiled the findings of its latest study, which shows that Australia is divided in its view of the world and where it is heading, with only 50 per cent feeling optimistic about the future. According to the new research, factors such as social […]

In a world where talking about the future can often lead to gloomy chats about the cost of living crisis and world war three, Bernard Salt offered an optimistic outlook at yesterday’s AANA’s Reset for Growth in Sydney.  Salt, who is a futurist, author and columnist for The Australian, delivered a cheery opening address for […]

Coles’ support of FightMND has been strengthened for the Big Freeze 10 through new fundraising initiatives from partnerships with Flybuys and major brands, including Peters Ice Cream, Cadbury and Solo. For the first time, Coles customers can convert their Flybuys points into donations for FightMND during the Big Freeze 10 campaign, which commenced yesterday and […]

IAB Australia has announced the industry has until 5th July to make speaker submissions for MeasureUp, Australia’s largest measurement conference. Returning in September for its 8th year, MeasureUp will bring together advertising and agency professionals, marketers, academics, and vendors to co-create and influence the future of marketing measurement thinking. MeasureUp has established itself as the […]

Covering over 15,000kms in 33 days, the Kia EV9 has been put to the ultimate test to prove that electric vehicles (EVs) really can travel the distance. Driven by Drive.com.au managing editor, Trent Nikolic and adventurer pal, Dom Wiseman, the car was taken on a lap of Australia to see if the country is truly […]

Sydney-based PR agency InsideOut PR has been appointed by WPC Group/NextGen Jobs. InsideOut PR will support WPC Group/NextGen Jobs’ pivotal role in the skilled trade landscape, empowering young people from all backgrounds to start a career in an industry they’re passionate about. “We are excited to work with WPC Group and NextGen Jobs, and we […]

It was a star-studded line-up at the AANA’s Reset for Growth in Sydney yesterday with speakers from some of last year’s biggest marketing campaigns invited to take the stage. Top of the agenda was Josh Goldstine – president of worldwide marketing at Warner Bros, Picture Group. Goldstine was dialing into the conference from the US. […]

M&C Saatchi Group and London’s iconic Saatchi Gallery have announced the third edition of their annual international art initiative – the Art for Change Prize. The free-to-enter Art for Change Prize aims to make art, culture, and creativity accessible to everyone. It celebrates emerging artistic talent and serves to highlight and stimulate dialogue around visual […]

It’s time to put on your running shoes, Australia! The Amazing Race Australia: Celebrity Edition is coming soon to 10 and 10 Play. Beau Ryan has gathered 11 celebrity teams of racers and their loved ones and convinced them to head out on the world’s favourite race. Ian Thorpe & Christian Miranda – Childhood Mates […]

Australia is undergoing a mostly hidden deforestation crisis on a globally concerning scale. To help spread awareness, Greenpeace has teamed up with Photoplay director Dropbear to release a compelling animated campaign that pulls on the heartstrings of all Australians who care about our native animals and environment. Every two minutes, an MCG-sized area of forest […]

Aussie chip icon Smith’s has launched a new breakthrough platform, ‘Joy is a Simple Recipe’, a gleeful outing from one of Australia’s best-loved brands that reminds people to find their simple joys and celebrate the ingredients in life that create smiles. The joy of Smith’s lies in its simplicity – its satisfying ‘chippy chippy chippy’ […]

The ABC will introduce two new channels in June—ABC Family and ABC Entertains—and four new innovative digital streams that will combine the best kids’, family, and general entertainment titles. The new channels will make it easier for audiences to find the programs they love. They will showcase the ABC’s catalogue of family and entertainment programs […]

The Wests Tigers have confirmed that Brydens Lawyers will end their one-million-dollar partnership with the club at the end of the 2024 season. The law firm first joined the club in 2015 and upgraded to a principal shirtfront partnership in 2016. In an official statement shared to the Tigers’ website today, it was announced the […]

New study reveals humorous ads "entertain and surprise consumers". Here's hoping Julia Morris doesn't get any ideas.

Someone has clearly told Aussie workers AI wont steal their jobs, but might help them get to the pub more quickly.

Mamamia one of the first indie publishers to be really playing in the AI space. Well, the only one really.

New appointments to the OMA board of directors today. Monthly meetings' finger sandwiches to remain strictly egg or ham.

Bastion's Harry Roth off to this year's Cannes creative academy. May wear his Wallabies jersey to ruffle feathers.

News & quiz shows dominate last night's TV viewing. Further proof of our interest in the Middle East & steak knives.

Could Farmer Wants A Wife help Network Ten out of this mess?

Royalties generated by Aussie artists on Spotify in 2023 hit $275 million. Shannon Noll's contribution reached $4.45.

New study reveals Aussies' love of second-hand fashion. Meaning it's now very cool to smell of moth balls.

Singapore-based PR & content agency Bud specialises in disruptor brands, not marijuana ones as the name may infer.

Hats off to Coles for this top work. Now if it could only get its trolleys to run straight & its pears a bit less hairy.

SBS's Alone Australia proving such a hit with viewers, B&T is rather surprised the commercial networks haven't nicked it.

West Australians will now have to rely on That's Life & Iron Ore Weekly for their weekly print fix.

As you'll read here, there's more to Spotify than meets the eye. Or, in this case the ear, it being an audible property.

It's yet further proof the property market is so hot right now. Still not hot enough to save Godfrey's vacuums, however.

iProspect unveils shadow executive leadership team. Staffers warned to be on the lookout when nicking off early.

One thing Aussies love is sport. Yet, one thing they hate is paying for it. So, make of this news what you will.

Global digital agency announces Brad Stevens as ECD. Says he's happy to go by 'Braddles' or the unimaginative 'Stevo'.