The focus for this report is the September issues, traditionally the most important magazine issues of the year.
For the surveyed period, media researchers at Mediascape Beauty captured 401 brands and 1,295 individual product references in women’s, glossy fashion, gossip and weekend titles valued at more than $130,000 in equivalent advertising value per day.
Nars, Jurlique, Toni&Guy and Rimmel join the top 10 brands this month. Bumped out of the top ten were Napoleon Perdis, Dior, Yves Saint Laurent and Estee Lauder.
To develop the project Mediascape used a simple three-tier content split model:
And a basic, four scoring system:
- Standardised Ad$ rates
- Item frequency
- Audience impressions
- Household impressions
Read the full September Issue 2014 Trend Report here.