The City of Melbourne’s twitter handle @Thats_Melbourne had dominated the past two brand engagement indexes from Twitter, however has completely fallen out of the race according to the final instalment before Christmas.
Twitter’s latest data show Jennifer Lawrence’s new flick, Joy the Movie (@JoyTheMovie), has swooped to take the crown from Melbourne, pushing Sydney out of the way in its haste too.
— Joy (@JoyTheMovie) December 6, 2015
Sydney’s @Sydney_Sider account also featured in the second index, but is no where to be found on this one! Instead, tech company Samsung and mammoth telco Telsta have managed to sneak into the top five most engaged with brands on Twitter when it comes to Christmas.
— Samsung Australia (@SamsungAU) December 10, 2015
— Telstra_news (@Telstra_news) December 8, 2015
Air New Zealand also got a mention in the top five, nestling in the middle in third place.
— Air New Zealand (@FlyAirNZ) December 9, 2015
And teen entertainment hub @ThisIsAmplifiy took out the last place on the top five leaderboard.
Christmas is coming pic.twitter.com/p5Q6qosjyi
— Amplifa la la la la (@thisisamplify) December 7, 2015