The Monkeys, BMF, Leo’s And Whybin Clean Up In Effies Finalist List!

The Monkeys, BMF, Leo’s And Whybin Clean Up In Effies Finalist List!

The finalists list for the Effies – awarding the most effective campaigns for the past year – has been revealed, with a number of high profile agencies in the running for the top gongs.

B&T Magazine
Posted by B&T Magazine

The Monkeys received the highest nominations overall, at 11. Leo Burnett and BMF both got eight nominations, and Whbin\TBWA received seven nominations. A heap of other agencies have also been shortlisted; Cummins&Partner, J. Walter Thompso, The General Stor, Mr Wolf, Meerkats Brand Leadership Company, Affinity, DDB, Clemenger BBDO, M&C Saatchi, Y&R Group, Ensemble, The Brand Agency, Grey Group, McCann, Saatchi & Saatchi, Red Planet, VML, Ogilvy, KWP Advertising, 303MullenLowe, The Royals, Atomic212, Blue Hive and Gyro.

Effies chairman Anthony Freedman said: “Congratulations to all of our finalists – each of these cases have demonstrated great results against challenging goals – an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”

Chairman of judges, Colin Wilson-Brown, added: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.

“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effies Finalists

Agency Category Advertiser Entry Title
The Monkeys A. Retail/Etail Metcash / IGA IGA’s War of Independence
BMF A. Retail/Etail ALDI Australia The Christmas campaign that was so effective, we had to pull it off air.
BMF A. Retail/Etail ALDI Australia On for the Retail Brave: Converting the Haters
The General Store A. Retail/Etail Supercheap Auto The Engine Oil Category: Driving Performance
The Monkeys B. Food, Confectionery & Snacks Meat & Livestock Australia Operation Boomerang
The Monkeys B. Food, Confectionery & Snacks Metcash / IGA IGA’s War of Independence
BMF B. Food, Confectionery & Snacks Meat & Livestock Australia Turning the Corner on a Forty Year Decline
Meerkats Brand Leadership Company B. Food, Confectionery & Snacks Brownes Dairy Don’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Leo Burnett Melbourne B. Food, Confectionery & Snacks SPC Ardmona #MyFamilyCan
Mr Wolf C. Beverages Taylors Wines How cooling things down can heat things up
The Monkeys D. Other Consumer Goods Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
AFFINITY D. Other Consumer Goods Narellan Pools Diving into Data for Narellan Pools
DDB Sydney D. Other Consumer Goods Volkswagen Commercial Vehicles Australia The Naked Ute
Leo Burnett Melbourne D. Other Consumer Goods Honda Australia Honda HR-V: Dream Run
Clemenger BBDO Melbourne D. Other Consumer Goods A Daimler Company (Mercedes-Benz) Mercedes-Benz Repurchase Reminder
Leo Burnett Sydney D. Other Consumer Goods Samsung Electronics Australia Samsung Galaxy Tab S2: A data love story
The Monkeys E. Health and Wellbeing Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
BMF E. Health and Wellbeing Weight Watchers Australia Weight Watchers – The Plus Side of Living Bigger
Cummins&Partners E. Health and Wellbeing National Home Doctor Service How Advertising Helped to Stabilise Australia’s Emergency Departments
Whybin\TBWA Group Melbourne F. Financial Services ANZ Push for an Equal Future
Whybin\TBWA Group Melbourne F. Financial Services ANZ Owning the First Job Trigger
Whybin\TBWA Sydney F. Financial Services Rabo Direct Shonky Savers
M&CSAATCHI F. Financial Services CommBank Getting institution-averse Millennials to choose Australia’s biggest bank.
M&CSAATCHI F. Financial Services CommBank How the surprisingly simple made CBA a credible business player.
Y&R Group Sydney G. Other Services NRMA Roadside Assist Moments Campaign
AFFINITY H. Travel, Leisure & Media Narellan Pools Diving into Data for Narellan Pools
Ensemble H. Travel, Leisure & Media Australian Grand Prix Corporation Phil Island invites motorcycling fans to”come home” to the MotoGP
J.Walter Thompson I. Government NSW Rural Fire Service From Apathy to Action
The Brand Agency I. Government Water Corporation Drop 2: How one small action helped a city save water
J.Walter Thompson J. Not For Profit & Cause Related Marketing NSW Rural Fire Service From Apathy to Action
Grey Melbourne J. Not For Profit & Cause Related Marketing MS Limited Australia This Bike Has Multiple Sclerosis.
Cummins and Partners J. Not For Profit & Cause Related Marketing Australian Red Cross Blood Service The Best Biscuit
J. Walter Thompson Melbourne J. Not For Profit & Cause Related Marketing Beyondblue It’s not you, it’s your brain: encouraging young people to seek support for mental illness
McCann Melbourne J. Not For Profit & Cause Related Marketing Seeing Eye Dogs Australia (Vision Australia) Free Puppies Forever
Meerkats Brand Leadership Company K. Best State Campaign Brownes Dairy Don’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Saatchi & Saatchi K. Best State Campaign BankSA How a piping shrike helped BankSA to find its voice
Y&R Group Sydney K. Best State Campaign NRMA Roadside Assist Moments Campaign
J.Walter Thompson K. Best State Campaign NSW Rural Fire Service From Apathy to Action
Whybin\TBWA Group Melbourne L. PR-led Campaign ANZ Push for an Equal Future
The Monkeys M. Return on Investment Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
Red Planet M. Return on Investment Qantas Turning retail conventions on their head for the Qantas Wanderlust sale
AFFINITY M. Return on Investment Narellan Pools Diving into Data for Narellan Pools
VML Australia M. Return on Investment Rip Curl Rip Curl Search GPS
Ogilvy Sydney N. Long Term Effects Transport for New South Wales The crazy ideas that helped save lives
KWP Advertising Pty Ltd N. Long Term Effects South Australian Tourism Commission Barossa. Be Consumed.
The Monkeys O. Short Term Effects Meat & Livestock Australia Operation Boomerang
Clemenger BBDO Melbourne O. Short Term Effects Myer Myer Wonderful Hold Music
BMF O. Short Term Effects ALDI Australia The Christmas campaign that was so effective, we had to pull it off air.
Whybin\TBWA Group Melbourne O. Short Term Effects ANZ A Bank Fit For A Queen
The General Store O. Short Term Effects Supercheap Auto The Engine Oil Category: Driving Performance
VML Australia P. Most Original Thinking Rip Curl Rip Curl Search GPS
Clemenger BBDO Melbourne P. Most Original Thinking Myer Myer Wonderful Hold Music
The Monkeys P. Most Original Thinking Meat & Livestock Australia Operation Boomerang
Whybin\TBWA Group Melbourne P. Most Original Thinking ANZ Push for an Equal Future
Leo Burnett Melbourne P. Most Original Thinking SPC Ardmona #MyFamilyCan
303 MullenLowe P. Most Original Thinking Budget Direct Captain Risky
DDB Sydney P. Most Original Thinking Volkswagen Commercial Vehicles Australia The Naked Ute
Grey Melbourne P. Most Original Thinking MS Limited Australia This Bike Has Multiple Sclerosis.
The Monkeys P. Most Original Thinking Metcash / IGA IGA’s War of Independence
DDB Sydney P. Most Original Thinking McDonald’s Australia How Very UnMcDonald’s
The Royals P. Most Original Thinking Deakin Univeristy How creating mischief and mayhem led to accelerated campaign engagement and reduced stress levels amongst an audience of “freaked out” and anxious year 12 students.
DDB Sydney Q. New Product or Service McDonald’s Australia How Very UnMcDonald’s
Atomic 212° Group Q. New Product or Service Double Robotics Lucy the Robot
Leo Burnett Sydney Q. New Product or Service Samsung Electronics Australia Samsung Galaxy Tab S2: A data love story
Blue Hive Q. New Product or Service Ford Motor Company How to plug the leaky bucket
gyro Q. New Product or Service USG Boral Next Generation
DDB Q. New Product or Service Westpac Culture eats category for breakfast
J. Walter Thompson Melbourne R. Small Budget Beyondblue It’s not you, it’s your brain: encouraging young people to seek support for mental illness
J. Walter Thompson R. Small Budget WA Police Union How a social experiment shaped the political discourse
Leo Burnett Melbourne R. Small Budget SPC Ardmona #MyFamilyCan
AFFINITY S. Digitally Led Ideas Narellan Pools Diving into Data for Narellan Pools
VML Australia S. Digitally Led Ideas Rip Curl Rip Curl Search GPS
J. Walter Thompson Melbourne T. Insight & Strategic Thinking Beyondblue It’s not you, it’s your brain: encouraging young people to seek support for mental illness
The Monkeys T. Insight & Strategic Thinking Metcash / IGA IGA’s War of Independence
The Monkeys T. Insight & Strategic Thinking Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
cummins&partners T. Insight & Strategic Thinking Australian Red Cross Blood Service Australia’s Best Tasting Biscuit
J.Walter Thompson T. Insight & Strategic Thinking NSW Rural Fire Service From Apathy to Action
BMF T. Insight & Strategic Thinking ALDI Australia On for the Retail Brave: Converting the Haters
Leo Burnett Sydney T. Insight & Strategic Thinking McCafe, McDonald’s Australia Spilling the Beans: How to Win in Coffee Without Changing What’s in the Cup
Whybin\TBWA Group Melbourne T. Insight & Strategic Thinking ANZ Push for an Equal Future
Clemenger BBDO Melbourne T. Insight & Strategic Thinking National Australia Bank (NAB) NAB Velocity
DDB Sydney T. Insight & Strategic Thinking McDonald’s Australia How Very UnMcDonald’s
Leo Burnett Melbourne T. Insight & Strategic Thinking Honda Australia Honda HR-V: Dream Run
BMF T. Insight & Strategic Thinking Sportsbet The Idea That Cost Sportsbet Millions
Y&R Group Sydney T. Insight & Strategic Thinking NRMA Roadside Assist Moments Campaign
AFFINITY T. Insight & Strategic Thinking Narellan Pools Diving into Data for Narellan Pools
BMF U. On-line Brands Sportsbet The Idea That Cost Sportsbet Millions
Leo Burnett Sydney V. Use of Data Samsung Electronics Australia Samsung Galaxy Tab S2: A data love story
AFFINITY V. Use of Data Narellan Pools Diving into Data for Narellan Pools
Red Planet V. Use of Data Qantas Turning retail conventions on their head for the Qantas Wanderlust sale
McCann Melbourne V. Use of Data Melbourne International Film Festival The Emotional Trailers
Clemenger BBDO Melbourne V. Use of Data A Daimler Company (Mercedes-Benz) Mercedes-Benz Repurchase Reminder

 

A previous version of this article only included half the entries. It’s been updated with all the finalists.