The Monkeys, BMF, Leo’s And Whybin Clean Up In Effies Finalist List!

The Monkeys, BMF, Leo’s And Whybin Clean Up In Effies Finalist List!
SHARE
THIS



The finalists list for the Effies – awarding the most effective campaigns for the past year – has been revealed, with a number of high profile agencies in the running for the top gongs.

The Monkeys received the highest nominations overall, at 11. Leo Burnett and BMF both got eight nominations, and Whbin\TBWA received seven nominations. A heap of other agencies have also been shortlisted; Cummins&Partner, J. Walter Thompso, The General Stor, Mr Wolf, Meerkats Brand Leadership Company, Affinity, DDB, Clemenger BBDO, M&C Saatchi, Y&R Group, Ensemble, The Brand Agency, Grey Group, McCann, Saatchi & Saatchi, Red Planet, VML, Ogilvy, KWP Advertising, 303MullenLowe, The Royals, Atomic212, Blue Hive and Gyro.

Effies chairman Anthony Freedman said: “Congratulations to all of our finalists – each of these cases have demonstrated great results against challenging goals – an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”

Chairman of judges, Colin Wilson-Brown, added: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.

“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effies Finalists

Agency Category Advertiser Entry Title
The Monkeys A. Retail/Etail Metcash / IGA IGA’s War of Independence
BMF A. Retail/Etail ALDI Australia The Christmas campaign that was so effective, we had to pull it off air.
BMF A. Retail/Etail ALDI Australia On for the Retail Brave: Converting the Haters
The General Store A. Retail/Etail Supercheap Auto The Engine Oil Category: Driving Performance
The Monkeys B. Food, Confectionery & Snacks Meat & Livestock Australia Operation Boomerang
The Monkeys B. Food, Confectionery & Snacks Metcash / IGA IGA’s War of Independence
BMF B. Food, Confectionery & Snacks Meat & Livestock Australia Turning the Corner on a Forty Year Decline
Meerkats Brand Leadership Company B. Food, Confectionery & Snacks Brownes Dairy Don’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Leo Burnett Melbourne B. Food, Confectionery & Snacks SPC Ardmona #MyFamilyCan
Mr Wolf C. Beverages Taylors Wines How cooling things down can heat things up
The Monkeys D. Other Consumer Goods Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
AFFINITY D. Other Consumer Goods Narellan Pools Diving into Data for Narellan Pools
DDB Sydney D. Other Consumer Goods Volkswagen Commercial Vehicles Australia The Naked Ute
Leo Burnett Melbourne D. Other Consumer Goods Honda Australia Honda HR-V: Dream Run
Clemenger BBDO Melbourne D. Other Consumer Goods A Daimler Company (Mercedes-Benz) Mercedes-Benz Repurchase Reminder
Leo Burnett Sydney D. Other Consumer Goods Samsung Electronics Australia Samsung Galaxy Tab S2: A data love story
The Monkeys E. Health and Wellbeing Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
BMF E. Health and Wellbeing Weight Watchers Australia Weight Watchers – The Plus Side of Living Bigger
Cummins&Partners E. Health and Wellbeing National Home Doctor Service How Advertising Helped to Stabilise Australia’s Emergency Departments
Whybin\TBWA Group Melbourne F. Financial Services ANZ Push for an Equal Future
Whybin\TBWA Group Melbourne F. Financial Services ANZ Owning the First Job Trigger
Whybin\TBWA Sydney F. Financial Services Rabo Direct Shonky Savers
M&CSAATCHI F. Financial Services CommBank Getting institution-averse Millennials to choose Australia’s biggest bank.
M&CSAATCHI F. Financial Services CommBank How the surprisingly simple made CBA a credible business player.
Y&R Group Sydney G. Other Services NRMA Roadside Assist Moments Campaign
AFFINITY H. Travel, Leisure & Media Narellan Pools Diving into Data for Narellan Pools
Ensemble H. Travel, Leisure & Media Australian Grand Prix Corporation Phil Island invites motorcycling fans to”come home” to the MotoGP
J.Walter Thompson I. Government NSW Rural Fire Service From Apathy to Action
The Brand Agency I. Government Water Corporation Drop 2: How one small action helped a city save water
J.Walter Thompson J. Not For Profit & Cause Related Marketing NSW Rural Fire Service From Apathy to Action
Grey Melbourne J. Not For Profit & Cause Related Marketing MS Limited Australia This Bike Has Multiple Sclerosis.
Cummins and Partners J. Not For Profit & Cause Related Marketing Australian Red Cross Blood Service The Best Biscuit
J. Walter Thompson Melbourne J. Not For Profit & Cause Related Marketing Beyondblue It’s not you, it’s your brain: encouraging young people to seek support for mental illness
McCann Melbourne J. Not For Profit & Cause Related Marketing Seeing Eye Dogs Australia (Vision Australia) Free Puppies Forever
Meerkats Brand Leadership Company K. Best State Campaign Brownes Dairy Don’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Saatchi & Saatchi K. Best State Campaign BankSA How a piping shrike helped BankSA to find its voice
Y&R Group Sydney K. Best State Campaign NRMA Roadside Assist Moments Campaign
J.Walter Thompson K. Best State Campaign NSW Rural Fire Service From Apathy to Action
Whybin\TBWA Group Melbourne L. PR-led Campaign ANZ Push for an Equal Future
The Monkeys M. Return on Investment Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
Red Planet M. Return on Investment Qantas Turning retail conventions on their head for the Qantas Wanderlust sale
AFFINITY M. Return on Investment Narellan Pools Diving into Data for Narellan Pools
VML Australia M. Return on Investment Rip Curl Rip Curl Search GPS
Ogilvy Sydney N. Long Term Effects Transport for New South Wales The crazy ideas that helped save lives
KWP Advertising Pty Ltd N. Long Term Effects South Australian Tourism Commission Barossa. Be Consumed.
The Monkeys O. Short Term Effects Meat & Livestock Australia Operation Boomerang
Clemenger BBDO Melbourne O. Short Term Effects Myer Myer Wonderful Hold Music
BMF O. Short Term Effects ALDI Australia The Christmas campaign that was so effective, we had to pull it off air.
Whybin\TBWA Group Melbourne O. Short Term Effects ANZ A Bank Fit For A Queen
The General Store O. Short Term Effects Supercheap Auto The Engine Oil Category: Driving Performance
VML Australia P. Most Original Thinking Rip Curl Rip Curl Search GPS
Clemenger BBDO Melbourne P. Most Original Thinking Myer Myer Wonderful Hold Music
The Monkeys P. Most Original Thinking Meat & Livestock Australia Operation Boomerang
Whybin\TBWA Group Melbourne P. Most Original Thinking ANZ Push for an Equal Future
Leo Burnett Melbourne P. Most Original Thinking SPC Ardmona #MyFamilyCan
303 MullenLowe P. Most Original Thinking Budget Direct Captain Risky
DDB Sydney P. Most Original Thinking Volkswagen Commercial Vehicles Australia The Naked Ute
Grey Melbourne P. Most Original Thinking MS Limited Australia This Bike Has Multiple Sclerosis.
The Monkeys P. Most Original Thinking Metcash / IGA IGA’s War of Independence
DDB Sydney P. Most Original Thinking McDonald’s Australia How Very UnMcDonald’s
The Royals P. Most Original Thinking Deakin Univeristy How creating mischief and mayhem led to accelerated campaign engagement and reduced stress levels amongst an audience of “freaked out” and anxious year 12 students.
DDB Sydney Q. New Product or Service McDonald’s Australia How Very UnMcDonald’s
Atomic 212° Group Q. New Product or Service Double Robotics Lucy the Robot
Leo Burnett Sydney Q. New Product or Service Samsung Electronics Australia Samsung Galaxy Tab S2: A data love story
Blue Hive Q. New Product or Service Ford Motor Company How to plug the leaky bucket
gyro Q. New Product or Service USG Boral Next Generation
DDB Q. New Product or Service Westpac Culture eats category for breakfast
J. Walter Thompson Melbourne R. Small Budget Beyondblue It’s not you, it’s your brain: encouraging young people to seek support for mental illness
J. Walter Thompson R. Small Budget WA Police Union How a social experiment shaped the political discourse
Leo Burnett Melbourne R. Small Budget SPC Ardmona #MyFamilyCan
AFFINITY S. Digitally Led Ideas Narellan Pools Diving into Data for Narellan Pools
VML Australia S. Digitally Led Ideas Rip Curl Rip Curl Search GPS
J. Walter Thompson Melbourne T. Insight & Strategic Thinking Beyondblue It’s not you, it’s your brain: encouraging young people to seek support for mental illness
The Monkeys T. Insight & Strategic Thinking Metcash / IGA IGA’s War of Independence
The Monkeys T. Insight & Strategic Thinking Blackmores The power of knowledge: How an 80-year-old reclaimed thought leadership
cummins&partners T. Insight & Strategic Thinking Australian Red Cross Blood Service Australia’s Best Tasting Biscuit
J.Walter Thompson T. Insight & Strategic Thinking NSW Rural Fire Service From Apathy to Action
BMF T. Insight & Strategic Thinking ALDI Australia On for the Retail Brave: Converting the Haters
Leo Burnett Sydney T. Insight & Strategic Thinking McCafe, McDonald’s Australia Spilling the Beans: How to Win in Coffee Without Changing What’s in the Cup
Whybin\TBWA Group Melbourne T. Insight & Strategic Thinking ANZ Push for an Equal Future
Clemenger BBDO Melbourne T. Insight & Strategic Thinking National Australia Bank (NAB) NAB Velocity
DDB Sydney T. Insight & Strategic Thinking McDonald’s Australia How Very UnMcDonald’s
Leo Burnett Melbourne T. Insight & Strategic Thinking Honda Australia Honda HR-V: Dream Run
BMF T. Insight & Strategic Thinking Sportsbet The Idea That Cost Sportsbet Millions
Y&R Group Sydney T. Insight & Strategic Thinking NRMA Roadside Assist Moments Campaign
AFFINITY T. Insight & Strategic Thinking Narellan Pools Diving into Data for Narellan Pools
BMF U. On-line Brands Sportsbet The Idea That Cost Sportsbet Millions
Leo Burnett Sydney V. Use of Data Samsung Electronics Australia Samsung Galaxy Tab S2: A data love story
AFFINITY V. Use of Data Narellan Pools Diving into Data for Narellan Pools
Red Planet V. Use of Data Qantas Turning retail conventions on their head for the Qantas Wanderlust sale
McCann Melbourne V. Use of Data Melbourne International Film Festival The Emotional Trailers
Clemenger BBDO Melbourne V. Use of Data A Daimler Company (Mercedes-Benz) Mercedes-Benz Repurchase Reminder

 

A previous version of this article only included half the entries. It’s been updated with all the finalists.

Latest News

Adobe Symposium 2018 Kicks Off In Sydney Today!
  • Disruption
  • Technology

Adobe Symposium 2018 Kicks Off In Sydney Today!

Adobe has gathered leading experience makers from around the world for Adobe Symposium 2018, which commenced this morning at the International Convention Centre, Sydney. Across two days, over 3500 people will hear from rock-star marketers, creative professionals and luminaries who will share the latest strategies for bringing together creativity and data to transform and deliver incredible […]

by B&T Magazine

B&T Magazine
Fairfax Hit With $63.8 Million Full-Year Loss Ahead Of Nine Takeover
  • Media

Fairfax Hit With $63.8 Million Full-Year Loss Ahead Of Nine Takeover

Nine may be having second thoughts on making a deal with Fairfax, after the publisher swung back into negative territory in the last financial year. Fairfax posted a net loss of $63.8 million in the 12 months to 30 June 2018, compared to a profit of $83.9 million in FY17. The company’s revenue fell 3.1 […]

by B&T Magazine

B&T Magazine
HT&E Counts Adshel Out Of Half-Year Results, As Profit Soars 57%
  • Media

HT&E Counts Adshel Out Of Half-Year Results, As Profit Soars 57%

Here, There & Everywhere (HT&E) is confident it’s proposed sale of Adshel to oOh!media will be approved, separating the outdoor media business from its half-year results. The group posted a net profit after tax of $13.5 million for the six months to 30 June 2018 – up a whopping 57 per cent compared to the […]

by B&T Magazine

B&T Magazine
GQ Australia Announces Special Issue Of GQ Style
  • Media

GQ Australia Announces Special Issue Of GQ Style

News Prestige Network’s editorial director of GQ Australia Edwina McCann has announced that the brand will produce a special issue of GQ Style to be published in September as part of GQ Australia’s 20th anniversary celebrations. McCann said: “While GQ Australia covers everything from food and drink, to cars, fitness and long-form features, this GQ Style […]

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
Andrew Waddel Appointed Tourism New Zealand’s GM Of Australia
  • Marketing

Andrew Waddel Appointed Tourism New Zealand’s GM Of Australia

Tourism New Zealand has announced a new leadership appointment of Andrew Waddel to the role of general manager Australia. Waddel joins Tourism New Zealand from organic syrup manufacturer Soda Press Co, which he joined after founding his own consultancy Freewheelers & Co. and prior, was the marketing director at Red Bull Australia. He has extensive marketing […]

Technology For Technology’s Sake? Why An Agency Hired A Chief Medical Officer
  • Opinion
  • Technology

Technology For Technology’s Sake? Why An Agency Hired A Chief Medical Officer

Earlier this year, specialist agency The Pulse took the unusual step of hiring a chief medical officer. Here, Dr Mark Hohenberg (pictured below) explains why the move made sense for both him and the agency. The bedpan-strewn world of geriatric medicine and the fast-paced world of an agency specialising in cutting-edge technology may seem a […]

Opinion

by B&T Magazine

B&T Magazine
“Welcome To TV, But Like Never Before”: Foxtel Unveils Dedicated 4K Live Channel
  • Media
  • Technology

“Welcome To TV, But Like Never Before”: Foxtel Unveils Dedicated 4K Live Channel

Pay TV provider Foxtel has heralded the next wave of change in Australian television with a new, dedicated 4K live channel. For those who are unaware, 4K is 20 times the definition of standard definition, and four times the definition of HD. The arrival of Foxtel’s 4K channel is an Australian-first, bringing with it a […]

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

M&C Saatchi Group has partnered with documentary makers, writers, producers and digital content pioneers Michael Lawrence (left in photo) and Nicholas Cook (right in photo) to launch film and television production studio THIS. Lawrence and Cook have established an enviable track record creating story-driven content and feature documentaries based on The Human Indomitable Spirit (THIS) […]

The ‘Business Of Busyness’: How Productivity Keeps Us From Preparing For The Future
  • Opinion

The ‘Business Of Busyness’: How Productivity Keeps Us From Preparing For The Future

Jeff Schwisow is a Melbourne-based strategy specialist, speaker and the author of Projectify – How to use projects to engage your people in strategy that evolves your business. In this guest post, he argues that our obsession with being busy right now is what’s holding us back from planning our futures tomorrow… To survive in today’s […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Creative Chief Darren Spiller To Depart
  • Advertising

Host/Havas Creative Chief Darren Spiller To Depart

Creative agency Host/Havas has announced that its chief creative officer, Darren Spiller, will be leaving the agency. Spiller joined Host as its chief creative officer in January last year and then assumed the same role when the agency merged with Havas in October 2017. Host/Havas has received of a long list of creative accolades this […]

by B&T Magazine

B&T Magazine
Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Jackie Crossman
  • Media

Women In Media Profile: Jackie Crossman

B&T has spared no expense with today's top Women in Media profile, save for suit hire, corsage and dry-cleaning.

by B&T Magazine

B&T Magazine
Kantar certified by Google as a verified Measurement Partner
  • Technology

Kantar certified by Google as a verified Measurement Partner

The announcement designates Kantar as an approved third-party measurement provider for brands looking to verify their media spend performance on Google owned platforms. Kantar is approved globally to provide both Brand Lift Insights for evaluation of brand impact from campaigns and for independent measurement of audience reach from campaigns on Google properties. Kantar CEO Eric […]

THIS
  • Advertising
  • Marketing
  • Media

Final Call! B&T Late Entries Close Today!

B&T Award entries officially close at 5pm today! Good news if you've almost finished, bad news if you haven't started.

by B&T Magazine

B&T Magazine
Australian Women’s 15s World Cup Bid Kicks Off
  • Campaigns

Australian Women’s 15s World Cup Bid Kicks Off

“It’s 2018”, is something you hear a lot when you talk to the players, coaching staff and fans involved in Rugby AU’s bid for the ‘Rugby World Cup Women’s 2021’ tournament. There is this sense that they are not only ready for a greater stage, but raring to go. As one player said “Ready?! We’re […]

Aussie Silk Brand Harnesses Kardashian Marketing Power
  • Marketing

Aussie Silk Brand Harnesses Kardashian Marketing Power

Shhh Silk is an Australian brand that quickly grew in popularity among celebrities like Gisele Bündchen and Kim Kardashian West. Shhh Silk has just received a $1.8 million order from a very large brand in the US, and CEO Olivia Carr’s projections is for this to be a $50 million business in five years’ time. […]