Is Social Media Killing Creativity?

Is Social Media Killing Creativity?
SHARE
THIS



In this post, freelance communication strategist Nicola Swankie ponders if the desire to seek validation on social media is creating a subconscious fear that is affecting our ability to think creatively?

I’ve been giving a bit of training recently about creative thinking for social media channels and it got me thinking about courage, about having the guts to try something that is in an unfamiliar territory for us.

To allow our minds to have the boldness to go somewhere new and trust ourselves as we venture there takes a surprising amount of bravery, and funnily enough, I feel that social media itself, which many of us are trying to be more creative for, has evolved a new mindset subconsciously that makes putting ourselves ‘out-there’ even more scary.

Social media, while it has brought so many benefits into our lives, I’ve also observed, has created a new fascination of judgement. Judgement around our thoughts and lifestyle, am I doing something of value in the eyes of other people? If it doesn’t receive the right amount of positive recognition, does that devalue it completely?

This thought was sparked by a friend of mine who commented on the fact that 14 year olds never look dorky anymore, that when we were that age we had bad eyebrows and strange fashion experimentation – now they all look picture perfect ready for the next selfie, that will live on a new feed right next to Kim Kardashian and co, competing in a world of photoshopped perfection.

The by-product of that, do all 14 year old girls now look the same? Are they losing that sense of self expression and identity that is so important in those formative years that leads us to experimentation and creativity?

Is validation within our social media lives creating fear within us that we might not be ‘good enough’ until we see those ‘likes’ and in real life we don’t have the phone or the keyboard to hide behind. Unable to filter our behaviour and watch the responses to validate our thoughts and opinions.

So what happens to ideas which are raw, incomplete? Projects we may be thinking about, but haven’t yet completed enough for other people to review them without us needing to explain them? What happens to them? Ideas we need to sketch up or discuss around table that are far from manicured perfection?

Do we give up on them in our minds because they are not perfect enough? Do we never finish them because we lack that courage and conviction in ourselves? Without validation do we talk ourselves out of even pursuing them?

What makes a thought valuable anyway? Is it always opinions of others? And at what point should they be allowed to judge us?

A great heroine of mine for her work in this space is Brene Brown. For those of you not familiar with her, she is a Shame researcher, yes that’s right, she is a Shame Researcher based in Austin Texas. She famously did a TED talk on the Power of Vulnerability and is actively helping people through her books and courses to embrace vulnerability and show up in life wholehearted – without the fear of judgement.

In her book ’The Gift of Imperfection’ she describes an encounter at a corporate conference she is speaking at. When she asks one of the other attendees what the most significant barrier to creativity and innovation is? His reply is;

“I don’t know if it has a name, but honestly, it’s the fear of introducing an idea and being ridiculed, laughed at and belittled. If you are willing to subject yourself to that experience and you survive it, then it becomes the fear of failure and the fear of being wrong.

“People believe they’re only as good as their ideas and they’re ideas can’t seem too ‘out there’ and they can’t ‘not know’ everything’. The problem is innovative ideas often sound crazy and learning and failure are part of revolution.

“Evolution and incremental change is important and we need it, but we are desperate for real revolution and that requires a different type of courage and creativity”     

To think more creatively in spaces we are not familiar with needs that wholehearted revolutionary courage that is absolutely needed. Where we can all feel more free to experiment without that fear of getting it wrong, as that can complete freeze us and stifle any creativity. Allowing ourselves and our teammates to embrace imperfection, especially as we learn together in a fast moving space that no-one can completely stay on top of.

Today look at where you might be holding yourself back, for fear of judgement, for fear of not getting enough ‘likes’? What did it stop you doing? What idea will never come to light? I would like to see this everyone embrace experimentation and imperfection just a little bit more.

Because, reflecting back to the 14 year olds – the ability to conform to look perfect is admirable, but is it just simply boring? Are we going to lose some out there thinking for fear of getting it wrong? Losing the thinking that actually drives technology, creativity and innovation forward into new and un-thought of places.

 

Please login with linkedin to comment

Journalists The Smith Family

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]