Is Social Media Killing Creativity?

Is Social Media Killing Creativity?
SHARE
THIS


What best describes you?

In this post, freelance communication strategist Nicola Swankie ponders if the desire to seek validation on social media is creating a subconscious fear that is affecting our ability to think creatively?

I’ve been giving a bit of training recently about creative thinking for social media channels and it got me thinking about courage, about having the guts to try something that is in an unfamiliar territory for us.

To allow our minds to have the boldness to go somewhere new and trust ourselves as we venture there takes a surprising amount of bravery, and funnily enough, I feel that social media itself, which many of us are trying to be more creative for, has evolved a new mindset subconsciously that makes putting ourselves ‘out-there’ even more scary.

Social media, while it has brought so many benefits into our lives, I’ve also observed, has created a new fascination of judgement. Judgement around our thoughts and lifestyle, am I doing something of value in the eyes of other people? If it doesn’t receive the right amount of positive recognition, does that devalue it completely?

This thought was sparked by a friend of mine who commented on the fact that 14 year olds never look dorky anymore, that when we were that age we had bad eyebrows and strange fashion experimentation – now they all look picture perfect ready for the next selfie, that will live on a new feed right next to Kim Kardashian and co, competing in a world of photoshopped perfection.

The by-product of that, do all 14 year old girls now look the same? Are they losing that sense of self expression and identity that is so important in those formative years that leads us to experimentation and creativity?

Is validation within our social media lives creating fear within us that we might not be ‘good enough’ until we see those ‘likes’ and in real life we don’t have the phone or the keyboard to hide behind. Unable to filter our behaviour and watch the responses to validate our thoughts and opinions.

So what happens to ideas which are raw, incomplete? Projects we may be thinking about, but haven’t yet completed enough for other people to review them without us needing to explain them? What happens to them? Ideas we need to sketch up or discuss around table that are far from manicured perfection?

Do we give up on them in our minds because they are not perfect enough? Do we never finish them because we lack that courage and conviction in ourselves? Without validation do we talk ourselves out of even pursuing them?

What makes a thought valuable anyway? Is it always opinions of others? And at what point should they be allowed to judge us?

A great heroine of mine for her work in this space is Brene Brown. For those of you not familiar with her, she is a Shame researcher, yes that’s right, she is a Shame Researcher based in Austin Texas. She famously did a TED talk on the Power of Vulnerability and is actively helping people through her books and courses to embrace vulnerability and show up in life wholehearted – without the fear of judgement.

In her book ’The Gift of Imperfection’ she describes an encounter at a corporate conference she is speaking at. When she asks one of the other attendees what the most significant barrier to creativity and innovation is? His reply is;

“I don’t know if it has a name, but honestly, it’s the fear of introducing an idea and being ridiculed, laughed at and belittled. If you are willing to subject yourself to that experience and you survive it, then it becomes the fear of failure and the fear of being wrong.

“People believe they’re only as good as their ideas and they’re ideas can’t seem too ‘out there’ and they can’t ‘not know’ everything’. The problem is innovative ideas often sound crazy and learning and failure are part of revolution.

“Evolution and incremental change is important and we need it, but we are desperate for real revolution and that requires a different type of courage and creativity”     

To think more creatively in spaces we are not familiar with needs that wholehearted revolutionary courage that is absolutely needed. Where we can all feel more free to experiment without that fear of getting it wrong, as that can complete freeze us and stifle any creativity. Allowing ourselves and our teammates to embrace imperfection, especially as we learn together in a fast moving space that no-one can completely stay on top of.

Today look at where you might be holding yourself back, for fear of judgement, for fear of not getting enough ‘likes’? What did it stop you doing? What idea will never come to light? I would like to see this everyone embrace experimentation and imperfection just a little bit more.

Because, reflecting back to the 14 year olds – the ability to conform to look perfect is admirable, but is it just simply boring? Are we going to lose some out there thinking for fear of getting it wrong? Losing the thinking that actually drives technology, creativity and innovation forward into new and un-thought of places.

 

Please login with linkedin to comment

Latest News

NSW Govt Urges People To Be ‘Water Safe, Not Sorry’ This Summer In New Campaign Via LOUD
  • Advertising
  • Campaigns

NSW Govt Urges People To Be ‘Water Safe, Not Sorry’ This Summer In New Campaign Via LOUD

Sydney independent creative agency LOUD has launched a campaign for the NSW government to highlight the importance of water safety this summer.  The campaign will run across social, film content, radio, press and Spotify.  Last summer, a staggering 41 people in NSW died as a result of drowning, making it the second most-deadly summer on record in the last 10 years.  […]

Oasis Bad Boy Liam Gallagher Narrates Christmas Ad For Climate Change
  • Campaigns

Oasis Bad Boy Liam Gallagher Narrates Christmas Ad For Climate Change

Rock bad boy Liam Gallagher has leant his voice to a new UK ad for climate change titled The Very Hot Snowman.  The cartoon ad is part of a campaign called The Climate Coalition who act as a collective for over 150 organisations fighting towards a brighter and less polluted future. The minute-long spot plays out […]

by B&T Magazine

B&T Magazine
Bohemia Launches ‘What’s Your Calling’ For Open Colleges
  • Campaigns

Bohemia Launches ‘What’s Your Calling’ For Open Colleges

The M&C Saatchi-owned media agency Bohemia launches What’s your Calling in creative partnership with Australia’s leading online educator Open Colleges. The new campaign marks the official re-brand of the new School of Health in Perth and Adelaide. Through a series of testimonials, appearing in digital, social media and out of home formats, the new campaign shines […]

BBC StoryWorks Launches Unique Content Toolkit For Clients
  • Marketing
  • Media

BBC StoryWorks Launches Unique Content Toolkit For Clients

BBC Advertising’s global content marketing arm, BBC StoryWorks, has unveiled a new initiative which allows clients to measure the impact of their branded content and sponsored editorial to understand the emotional engagement and subconscious association shift it elicits in consumers. Based on its series of Science of Engagement research studies, which highlighted the impact of emotional engagement on brand perception, the process combines biometric […]

P&O Cruises Teams With Ten & MCN For Big Bash Sponsorship
  • Advertising
  • Marketing

P&O Cruises Teams With Ten & MCN For Big Bash Sponsorship

P&O Cruises announced a new partnership with Network Ten and Multi Channel Network (MCN) as a sponsor of the hugely successful KFC Big Bash League for the 2017-18 summer series, which starts Tuesday, 19 December, 2017. The partnership also sees P&O launch the Homegrown Hero competition, which returns for a second year to recognise everyday cricket […]

Salesforce Launches Distributed Marketing Solution
  • Marketing

Salesforce Launches Distributed Marketing Solution

Global CRM giant Salesforce has unveiled a new product that will enable corporate marketers to deliver approved cross-channel consumer journeys to their partner networks. Distributed Marketing from Salesforce allows corporate marketers to pre-build personalised consumer journeys with Salesforce Marketing Cloud and deploy them to their partner networks.  From there, partners using Salesforce Sales Cloud, Service Cloud or Community Cloud can […]

Leo Burnett Sydney Takes Off With Emirates’ Creative
  • Advertising

Leo Burnett Sydney Takes Off With Emirates’ Creative

International airline Emirates has appointed Leo Burnett Sydney to handle its Australian creative account following a competitive pitch. With a focus on making the brand even more meaningful and relevant for Australians, the partnership will see Leo Burnett Sydney develop local strategies and deploy lateral creative solutions for the evolving Australian media and digital landscape. Pete […]

Eminem Promotes New Album With Fake Pharma Ads
  • Campaigns

Eminem Promotes New Album With Fake Pharma Ads

Hiphop artist Eminem is behind a fake anti-depressant ad campaign in the US which has turned out to be a whacky stunt to promote his brand new album Revival. The spoof campaign includes OOH, print and digital and is being touted as a cure to the fictitious illness Atrox Rithimus, which is actually Latin for “bitter rhyme”. […]

by B&T Magazine

B&T Magazine
Viewers Shocked As BBC Accidentally Airs 14-Inch Sex Toy
  • Media

Viewers Shocked As BBC Accidentally Airs 14-Inch Sex Toy

The typically stoic BBC is in a spot of hot water after its UK breakfast program inadvertently aired a monster black dildo to unsuspecting viewers. BBC Breakfast was hosting UK artist Stormzy to talk about his latest single. To introduce their guest, producers aired footage of the rapper performing at this year’s famed music festival, Glastonbury. However, on closer inspection a […]

by B&T Magazine

B&T Magazine
Accenture Interactive’s ANZ Boss On Making The Personalisation Game Simple
  • Marketing
  • Opinion

Accenture Interactive’s ANZ Boss On Making The Personalisation Game Simple

In this opinion piece, Michael Buckley, managing director of Accenture Interactive for Australia and New Zealand, explains why data is the critical fuel to personalisation platforms.  The age of digitisation has given consumers access to an overwhelming number of choices in everything they do, leaving them more likely to be less satisfied with the selections they make. […]

Opinion

by B&T Magazine

B&T Magazine
“Next Year Will Be The AI Moment Of Truth For Brands”: Quantcast ANZ MD Andrew Double
  • Advertising
  • Marketing
  • Technology

“Next Year Will Be The AI Moment Of Truth For Brands”: Quantcast ANZ MD Andrew Double

The rise of artificial intelligence, the future of video advertising and why 100 per cent viewability is not all it’s cracked up to be – these were just some of the topics covered during B&T‘s recent catch-up with Quantcast’s managing director for Australia and New Zealand, Andrew Double. It’s turned out to have been quite a busy year for Quantcast. What would you […]

by B&T Magazine

B&T Magazine
Indy Agency March One Creates ‘STOP Kit’ To Engage More Aussies On White Ribbon Day
  • Advertising
  • Campaigns

Indy Agency March One Creates ‘STOP Kit’ To Engage More Aussies On White Ribbon Day

This year’s White Ribbon Day helped end the hesitation around intervening in acts of violence against women, engaging three times more Australians than ever before, thanks to independent agency March One.  The agency was briefed to refresh the current White Ribbon Day creative. After consulting with White Ribbon ambassadors, contacts across policy and frontline services and the […]

Chisholm Urges Aussies To ‘Chase Your Calling’ In Fresh TVC By DPR&Co
  • Advertising
  • Campaigns

Chisholm Urges Aussies To ‘Chase Your Calling’ In Fresh TVC By DPR&Co

Hot on the heels of the outdoor, digital and radio campaign launch, Chisholm will release its flagship ‘Chase Your Calling’ campaign in cinema and TV this weekend. The campaign, developed in conjunction with creative agency DPR&Co, continues the ‘Chase Your Calling’ theme via a high-energy chase sequence with a stunning twist at the end. Chisholm […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]