Marketers Don’t Know How To Market To Mums: Saatchi & Saatchi Study

Gippsland Dairy Yogurt is launching a new brand platform this week celebrating the unique, time-consuming process by which it is crafted. “In a category and industry focused on quick production and lowest cost, Gippsland Dairy has been able to retain its award-winning texture and taste by keeping true to its unique production method. We’re thrilled […]

Offices and airports have become key hubs for social connectivity and brand engagement for today’s affluent business professionals, exclusive new research from oOh!media has found. In the post pandemic era, the study ‘A Professional Perspective’ by strategic consumer insights consultancy Nature, revealed 83 per cent of business professionals say while hybrid work is the new […]

Audible announced that Mariah Carey’s ‘Words+Music‘ installment, ‘Portrait of a Portrait’, will debut on Thursday, May 23, exclusively from Audible. In the 40th volume of Audible’s franchise, the best-selling, award-winning visionary will immerse listeners in an enchanting Butterfly Lounge session that is not only an unparalleled auditory experience, but a masterclass in the art of […]

The Australian influencer marketing council (AiMCO) announced its new ‘Influencer Agreements 101’ webinar – a deep-dive into influencer agreements between brands and influencers, or their agencies. Lead image: Tegan Boorman, guiding council chair, AIMCO. The webinar, to be held on May 14, will explore the intricacies of legal and contractual agreements between brands, agencies and […]

TikTok’s head of people for Australia and New Zealand Laura Chuck has left after nearly four years in the role. In an emotional LinkedIn post, Chuck said “It’s with mixed emotions that I bid farewell to my incredible journey at TikTok, where I’ve spent nearly four incredible years”. Chuck joined TikTok in June 2020 and was […]

News Corp Australia will be unveiling transformative solutions to navigating today’s rapidly changing digital landscape at the company’s annual D_Coded event next week. Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships and achieve long-term growth. […]

Ideally has appointed international brand marketer Maura Halpin to the newly created role of marketing lead, effective immediately. The appointment comes at a pivotal time in the brand’s ambitious growth strategy following its launch in August 2023. Since launch Ideally has announced a $2.15m seed investment has grown to nearly 20 staff across Australia and […]

The Oasis Committee in partnership with Spirit of Little Things has created the perfect bottle of gin for every media office bar cart with all proceeds from the signature gin to go towards Oasis Project and Western Australia’s disadvantaged youth. The Oasis Committee is focused on leveraging the power of the WA advertising and communications […]

And we thought Lego could only make you cry when you accidentally stood on a piece.

Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.

Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.

Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.

Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?

Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.

Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.

There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.

Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.

Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.

72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.

Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.

Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.

It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.

Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it

A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.

Thought getting Tay Tay tickets was an unimaginable nightmare? Read on as Billie Eilish promoters say hold my beer.

Chris Koehler named as Twilio's CMO. Which may prove a prickly tongue twister after a lengthy open bar tab.

Can we slow the rotation of the sun? Because that's the only way we'll fit all these new podcasts into one day.

Hungry Jack's' Big Mac ripoff set to return after recent legal win. Still no one racing to clone the Filet-O-Fish.

Here, Compass Studios' Natalie Dean-Weymark talks diversity in media. It's the human equivalent of the Family Assorted.

Thought you'd be getting tips on aphids & fungus gnats from this Gardening. Club news? Prove yourself totally wrong here.

B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]

Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.