“May The Fourth Be With You”! And Why Stars Wars Remains A Marketer’s Dream

“May The Fourth Be With You”! And Why Stars Wars Remains A Marketer’s Dream

Since its beginnings in 1977, Star Wars has captured the minds of billions of people. It is also a marketer’s wet dream. So to celebrate May the 4th, international Star Wars Day, B&T has put together some of the great TVCs that have used the Star Wars universe.

According to statistic brain research institute, Lucasfilm has made an estimated US$625 million in licensing and US$675 million in toys and games since 1977. In 2012, Walt Disney acquired Lucasfilm for an estimated US$4.05 billion.

Disney and J.J Abrams have been incredibly tight-lipped about what toys and products the new Star Wars trilogy will be marketing. But if you go by any of these TVCs, it could be anything from video games to soft drinks.

Adidas (2010)

Proving that Adidas has a ridiculous amount of money, Adidas recruited Daft Punk, Noel Gallagher, Snoop Dogg, David Beckham, Ian Brown, Ciara, Jay Baruchel and Franz Beckenbaur to recreate Mos Eisley’s bar scene from Star Wars Episode IV. The best thing about the super ad is that it solves the classic “who shot first debate”.

Anti-Smoking PSA (1983)

C-3PO and R2D2 warn kids of the dangers of smoking. Who knew that droids had lungs.


Volkswagen Commercial (2011)

As a kid, or maybe still as an adult, who hasn’t dreamed of using the force to move objects?

Greenpeace (2011)

Once the Volkswagen ad became a huge hit, Greenpeace spoofed it to criticise the car company for opposing cuts to CO2 emissions

Brisk (2012)

Firstly, a lightsaber duel between Yoda and Darth Maul never happened. Secondly, that cartoon doesn’t even sound like Ray Park who played Darth Maul.

Hot wheels (2014)

Hot Wheels promoted its new line of Star Wars-themed character cars and die-cast ships by creating a life-sized Darth Varder car.

The modified Chevrolet Corvette C5, incorporated a lot of Vader’s helmet details into its design, along with a 526-horsepower LS3 engin and custom red line tires.

Pepsi (1997)

SPIKE TV (2008)

Kenner Toys (1980)

Vans (2014)

Energiser Bunny (1994)

England Rugby (2015)

Kinect Video Game (2012)

Burger Chef (1977)

Star Wars: The Force Awakens will premiere in Australia on 17th December,

Latest News

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]