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B&T > Media > Zenith Wins Modibodi’s Media
Media

Zenith Wins Modibodi’s Media

Staff Writers
Published on: 27th April 2023 at 8:56 AM
Staff Writers
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Australian absorbent apparel brand, Modibodi, has appointed Zenith to manage its performance media, strategy, planning and buying across global markets.Launched in 2013, Modibodi is a worldwide category leader in sustainable, leak-proof apparel, including underwear, swimwear, activewear, maternity wear and infant nappies, and provides a sustainable way to manage leaks at every life stage.

Currently operating across Australia, New Zealand, the UK and Europe, Modibodi’s mission is to pioneer life-changing apparel by combining empathy and proprietary innovation. Modibodi designs conscious apparel for periods, pee and bodily leaks; and champions education, open conversations and initiatives that challenge the shame and stigma that surround these topics.

Modibodi CMO, Liana Lorenzato, said: “At Modibodi, we want to reach new audiences to destigmatise the challenges of menstruating and create real world change and menstrual equity. We are excited to be partnering with Zenith to help further drive our success and the next phase of brand expansion globally.”

Zenith Sydney managing director, Jonny Cordony, said: “Modibodi have been challenging norms and pioneering solutions in a well-formed category for over a decade. It’s very exciting to be a part of the brand’s continued ambition and support Modibodi in driving new perspectives to meet those goals. Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand, while expanding into European growth markets.”

The Modibodi account will be managed out of the Zenith Sydney office.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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