Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses.
Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how they navigated the highs and lows of developing a product, launched and grew an e-commerce business during a pandemic.
Head of customer success, Lisa Martens said, “Workit is committed to investing significant time and resources into this project because it’s time we shone a light on the reality – the grit and determination, the uncertainty and joy – of building eCommerce businesses.”
Australian online businesses are competing more than ever to gain traction after the COVID-19 pandemic caused a surge in online purchases.
The cost of digital ads have increased 20 per cent on average, with more brands competing for online shoppers. Beyond The Store provides a relatable resource for startups, aspiring founders and eCommerce leaders by revealing the challenges Australian businesses face and offers insight into a rapidly changing industry.
With $50.46 billion spent online by Australians last year, it’s about time these stories were told. Beyond The Store is even more ambitious in scope and production than Workit Spaces’ Covid Reality Video Series that launched in 2020.
The first episode features Jana and Bill Baramilis of Livani hair care.
The premiere follows the journey of a product six years in the making and the real world environmental problems Jana and Bill had to overcome.
Episodes will drop monthly until the end of the year. Future episodes will follow the stories of a hightech Australian start-up that grew so popular they couldn’t keep up with demand and a boutique beauty brand with a cult following.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]