Global Seafood Enterprise Sealord has appointed The White Agency as its Trans-Tasman digital agency following a four-way pitch process.

The White Agency, part of STW Group, will be responsible for the overarching digital strategy and creative execution across Australia and New Zealand for the international seafood business, which sells to wholesale, independents and large grocery retailers.

“Sealord is New Zealand’s best known seafood brand and we are looking to continue enhancing our brand on home soil whilst building a much stronger presence in the Australian market. Our vision is to be the most loved seafood brand in both countries,” said Jenny Hardman, digital marketing manager, Sealord Group Ltd.

“To do this we’re focused on driving stronger connections with consumers and we see digital as a key channel in helping us achieve this.”

“We were looking for a full-service digital agency that understood the whole digital ecosystem and was able to combine strategic insight, technical know-how and creative idea generation for execution across NZ and Australia. The White Agency delivered on all these fronts,” continued Jenny.

The White Agency’s managing director Andrew Davenport said, “This is a great international client win for White and we’re looking forward to the challenge of working with a brand that is an established market-leader in one country, and a lesser-known, challenger brand in the other. We got along tremendously with the Sealord team at the first meeting, and throughout the process, and we are very much looking forward to welcoming them into the White family of clients and doing great things together.”