Global Seafood Enterprise Sealord has appointed The White Agency as its Trans-Tasman digital agency following a four-way pitch process.
The White Agency, part of STW Group, will be responsible for the overarching digital strategy and creative execution across Australia and New Zealand for the international seafood business, which sells to wholesale, independents and large grocery retailers.
“Sealord is New Zealand’s best known seafood brand and we are looking to continue enhancing our brand on home soil whilst building a much stronger presence in the Australian market. Our vision is to be the most loved seafood brand in both countries,” said Jenny Hardman, digital marketing manager, Sealord Group Ltd.
“To do this we’re focused on driving stronger connections with consumers and we see digital as a key channel in helping us achieve this.”
“We were looking for a full-service digital agency that understood the whole digital ecosystem and was able to combine strategic insight, technical know-how and creative idea generation for execution across NZ and Australia. The White Agency delivered on all these fronts,” continued Jenny.
The White Agency’s managing director Andrew Davenport said, “This is a great international client win for White and we’re looking forward to the challenge of working with a brand that is an established market-leader in one country, and a lesser-known, challenger brand in the other. We got along tremendously with the Sealord team at the first meeting, and throughout the process, and we are very much looking forward to welcoming them into the White family of clients and doing great things together.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]