Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video.

In addition, current partners’ epa and London Entertainment will begin providing high-quality video via the new service. Editorial Video will launch with more than 250,000 premium UGC, live and archival video clips across news, entertainment, sports and fashion, with new content being added daily, building upon Shutterstock’s existing Editorial global portfolio of 50 million+ images.

Shutterstock has seen impressive growth in its editorial business and the introduction of Editorial Video fulfills clients’ high demand for more video content. With commitment to building this part of the business, along with its dedicated list of partners, Shutterstock will provide content from some of today’s premium collections. Additionally, Shutterstock will capitalise on the undeniable growth within the industry – it’s been predicted that by 2022 online videos will make up more than 82 per cent of consumer digital consumption.

“Video is a tremendously powerful medium, and we’ve seen significant demand for our editorial business this year, along with a growing desire from our customers for more high quality, curated video content,” said Candice Murray,  VP Editorial at Shutterstock. “With the expansion of our editorial content into video, we will continue to service our partners across global networks, production companies and studios. We continuously strive to give our customers around the world more flexibility in how they access best-in-class content to create stunning, high-quality creative that will propel their stories forward in unique and fresh ways.”

A key differentiator in Shutterstock’s latest service is that it is a simplified licensing model where access to new video collections can meet a wider range of customer needs while ensuring their experience is easy to navigate and of high quality. By offering licenses on a per-clip basis, customers can avoid per second or format pricing, spending more time on their content curation and production process.

“We’ve long valued our partnership with Shutterstock and being able to contribute our photographs to their amazing, robust catalogue of high-quality photos in their database,” said Julia R. Arévalo, President and CEO of epa. “With Editorial Video, we’re excited to expand and build upon that relationship – to be able to contribute both epa and our major shareholder EFE’s video and to be a part of the live and archival editorial footage collection that has now become available to production companies, studios, brands and agencies around the world.”