Randstad Nabs Itself A New CMO

HR and recruitment specialists Randstad has appointed Ximo Soler as chief marketing officer for the Asia Pacific region.

Soler will provide strategic direction for the Asia Pacific marketing community in Australia, New Zealand, Singapore, China, Hong Kong and Malaysia.

Soler joined Randstad Spain in 2000 and Randstad Australia and New Zealand in 2012, bringing a wealth of experience in operations, marketing, communications and business concepts. As a key member of the senior leadership team in Australia, New Zealand and Spain, and the global Randstad Marketing and Concepts community, he has led Randstad’s brand development, product management, marketing and communications strategy and execution, demonstrating global best practice.

“Ximo has driven creativity, innovation and efficiency in Randstad’s local marketing, sales and business strategies and played a pivotal role in leading the small-to-medium business investment through Randstad’s Ascend program, featuring an exclusive partnership with Aquire – the Qantas business loyalty program,” said Deb Loveridge, managing director Asia Pacific, Randstad.

“Ximo has been instrumental in securing our sponsorship of the World Business Forum in Sydney for the past two years, maximising our investment in the Randstad Award global employer branding research project and our sponsorship of the F1 Williams Martini Racing Team,” said Loveridge.

Soler has also formalised Randstad’s internal communications structure, and led its best practice digital and automated marketing strategies.

“This is a wonderful opportunity for Ximo and our businesses in the region to benefit from his wealth of knowledge and expertise, particularly in digital and automated marketing. Ximo has a passion for maximising the use of data and analytics to develop the right strategy through ongoing measurement, which will assist us in the continued acceleration and growth of the company in the Asia Pacific region,” added Loveridge.

Soler says he is thrilled with the opportunity to drive the marketing strategy for Randstad throughout APAC.

“I’m confident we will continue to lead our industry and exceed the expectations of candidates and organisations by delivering an excellent service that contributes to their development, productivity and success,” says Soler.

“We are experiencing double digit growth in the Asia Pacific region, which is a true testament of our commitment to going the extra mile for all our stakeholders.

“Our brand is a premium reference for any professional who wants to grow and achieve new heights in their career. More than 500,000 people around the world get a job through us every day, so in effect, we are shaping the world of work for people, organisations and society at large, by providing a meeting place where transformational relationships begin.

Soler says, “Whilst we have been in the Asia Pacific region for a bit less than four years, our 27 years in Australia and New Zealand and 55 years of global experience benefit both candidates and employers, and in my new role I aim to make sure our customers are aware of all the potential available to them by partnering with Randstad.

“I love what I do, and what motivates me is how our industry is constantly transforming. Recruitment and HR consulting are heavily impacted by the integration of digital developments in our fast paced economy, so I think the best is still to come, which means candidates and clients can only expect to benefit.”

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