Microsoft Gaming Blasts Off With Riotous Flying Dog In Christmas Ad

Microsoft Gaming Blasts Off With Riotous Flying Dog In Christmas Ad
SHARE
THIS



The gaming world has been abuzz with PlayStation 5 news in recent weeks, as we head into the busy holiday season.

But Microsoft – which owns Xbox – has now put out a riotous Christmas spot to remind customers of the fun gaming can bring.

Despite being one of the feelgood ads of 2020, the spot does not shy away from the hardships of the pandemic.

It tells the story of Rufus, a dog who can’t physically be with his friend due to social distancing regulations.

Rufus soon dozes off and starts dreaming about all of the epic adventures he could be having with his mate, while also promoting a range of Microsoft gaming titles such as Halo, Minecraft and Microsoft Flight Simulator.

You can see it below here.

“This year more the ever, we felt it was important to give people a little lift, to remind them that while we are facing a lot of challenges, there are many ways we can connect, be productive and enjoy the time we have at home,” said Microsoft corporate VP of brand, advertising and research Kathleen Hall.

To coincide with the launch of the ad, Microsoft has launched Dogtopia as a free download available from Minecraft Marketplace and for Java.

 

Please login with linkedin to comment

Gaming Microsoft Xbox

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.