Menulog Tells Customers To “Treat Yo’ Self” In New Campaign Via Connecting Plots

Menulog Tells Customers To “Treat Yo’ Self” In New Campaign Via Connecting Plots
B&T Magazine
Edited by B&T Magazine

Menulog has launched “Treat Yo’ Self”, a new retail platform led by creative agency, Connecting Plots.

The phrase “Treat Yo Self” was originally popularised in an iconic episode of beloved TV show Parks and Rec.

The initial campaign showcases Menulog’s wide range of cuisines, restaurants and meals fit for any occasion by celebrating the hundreds of ‘little win’ excuses for customers to succumb to their cravings and order from Menulog. And any old reason will do.

Launched on Sunday 3 October, the campaign is rolling out across YouTube, Facebook and Instagram via a series of short-form films that spotlight different fun and timely at-home moments that warrant the need to ‘Treat Yo’ Self’. The executions range from having to wash a very cranky cat, pwning an 11 year old on a video game, through to managing to keep a plant alive for longer than a week.

“Who doesn’t love the anticipation of that burrito, burger or bhaji landing at the front door? Especially of late,” said Chris Johnson, creative director at Connecting Plots.

“And with the added bonus of seeing a new face, albeit masked, then any excuse will do to Treat Yo’ Self with Menulog.”

“These last two years, more than ever, we’ve had to learn how to roll with the punches and treat ourselves to even the smallest of wins,” said Menulog’s head of brand, Fiona Bateman.

“Menulog is all about delivering joy – that instant satisfaction that comes with having your exact craving arrive on your doorstep so this new campaign encourages our customers to embrace those moments, especially while they’re spending more time at home. You know you deserve it.”

“This is exactly the kind of work we aim to create for our clients,” added David Jansen, creative partner at Connecting Plots.

“Work that not only stands apart in channel but is also designed to get talked about and be popular.”

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