Oculus Rift: Genius Technology Or Will It Just Make You Puke?

Oculus Rift: Genius Technology Or Will It Just Make You Puke?

While numerous virtual reality headsets make the user feel like vomiting, the Oculus Rift is something else entirely according to Brisbane agency BCM.

Since we got our hands on our Oculus Rift VR headset, we’ve been exploring all manner of virtual experiences; but before we get into too much detail about that, it seems like the perfect time to reflect on how far VR has come in the last few years.

A mainstay of popular science fiction, virtual reality has been on the horizon for decades, but what was experienced during these early years fell short of the fiction. Well short.

We’re still waiting for the commercially viable product, but a lot has been learnt by many companies including Oculus (who made DK2 Rift headset we have).

The principle behind VR is simple enough. Put a couple of TVs in front of each eye to create a stereoscopic image, link these TVs to some gyroscopes, then when someone turns their head, it updates the images accordingly. Voila. Virtual reality.

But, unfortunately it’s not that simple.

The first problem is latency. That is, the time it takes to monitor someone’s movement, update an image and get it back in front of the user’s eye. In short, if it doesn’t happen pretty much instantaneously … you feel sick.

The second problem is sensitivity. For VR to really work, you need to monitor a person’s head movement in three dimensions. This means, if they turn around, or look up or down … and also if they lean forward or backwards.  If the developers haven’t got it right … you feel sick.

The third problem is one of refresh rates. That is, how many times a second the image updates. A TV shows images at 25 frames a second; a video game at 30 or 60. VR needs much more in order to fool the brain into believing that what it’s seeing is real. If the refresh rate is too slow or variable … again, you feel sick.

The fourth problem is what happens what you turn your head quickly. What we discovered with our DK2, is that if you don’t see what’s in between the two points, the brain ‘smooshes’ it into a blur. So developers need to simulate that as well. If they’re not successful then … you feel sick.

Image 1

Could it be that we’re on the cusp of a virtual revolution, or is this another example of technology failing to live up to the hype (and making you feel sick in the process)?

When John Carmack from Id Software and Palmer Luckey (the inventor of Oculus) crossed paths in 2012, their VR headset was made up of several components and sensors that were gaffer taped together.  At the time only the Doom 3 video game was natively supported on the device. The VR headset had a full 90º horizontal field of view and 110º vertical field of view. It just lacked a better resolution and some of the extra motion sensors that would provide users with that intuitive movement required within a virtual environment.

The DK1 was the first official VR headset from Oculus and it was a marked improvement on the prototype showcased at the E3 (Electronic Entertainment) Expo in 2012. The headset had a much more polished look about it, but as a device designed for developers, the technical specifications were a little weak. We used a DK1 before we got delivery of our DK2. We all felt dreadfully unwell after just a few minutes. The resolution for each eye was very low at 640×800, which meant that whilst wearing the headset you could actually see the individual pixels. The other major issue was that it lacked positional tracking.

In comparison to the DK1, our DK2’s resolution has increased to 960×1080 for each eye. The display technology was changed from LCD to OLED, and the latency of the headset was decreased. This effectively means that the display is brighter and crisper, with content appearing more in sync with how you move. More importantly, Oculus have introduced positional tracking by utilising an external camera that tracks an array of infrared LEDs that are built into the headset. As a result, we can really feel the difference of being ‘immersed’ in the virtual environment by being able to lean over a ledge, poke around the corner, and even base bump (virtual reality style of course)!

Image 2

In April of this year, Oculus Rift demonstrated a new version of their hardware, called ‘Crescent Bay’. This version won’t be made available to developers, but rather was a demonstration of something close to a production model. Specific details on the improvements are scarce, but based on the reports of those lucky enough to test the new device, it’s a giant leap forward over the DK2.  Our intel is that it boasts improved optics, improved resolution and full 360º tracking, so you can look completely behind you. It’s far lighter and more comfortable, and has inbuilt headphones. In short, the overwhelming response from those who experienced it was that Oculus has cracked the hardware issues and are super close to a production model. We’re excited to test this out in the near future too.

So, it does appear that the technology might be living up to the hype, but what about the software? It doesn’t matter how slick the technology is, without applications, games and virtual worlds to explore, nobody is going to buy in.

We’ve been busy trying out some of the latest simulations and software, and we’ll report back on their high and lows points next week.




Please login with linkedin to comment

banner ad Holiday

Latest News

Dineamic Rebrands To serve Up Honest Food, Via Bullfrog.
  • Campaigns

Dineamic Rebrands To serve Up Honest Food, Via Bullfrog.

Ready-made meal creator, Dineamic, has partnered with Bullfrog to undertake a full brand repositioning. The significant shift introduces a new brand identity and philosophy spanning packaging, path to purchase and an integrated launch campaign. The move sees the brand align with its fundamental product truth – real food that’s made honest. “We operate in a […]

Cannes In Cairns Delegates Called Upon For AI Reef Challenge

    Cannes In Cairns Delegates Called Upon For AI Reef Challenge

    Cannes in Cairns, Presented by Pinterest, delegates are being urged to turn their eyes into a force for good to help protect the Great Barrier Reef. Delegates can engage in a huge citizen science project by analysing images from the Great Reef Census. And there’s a prize too! Cannes in Cairns, Presented by Pinterest, is […]

    Man Of Many Launches Sydney Whisky Month – A Luxe Whisky Fair
    • Advertising

    Man Of Many Launches Sydney Whisky Month – A Luxe Whisky Fair

    This May & June 2024, Man of Many and The Whisky List are elevating the whisky experience with the debut of Sydney Whisky Month, building upon the popular Sydney Whisky Week. Man of Many is extending the festivities to an entire month, inviting whisky aficionados to indulge in a celebration spanning across Sydney’s top venues. The […]

    Challenger Signs Three Year Partnership With Sydney Film Festival
    • Marketing

    Challenger Signs Three Year Partnership With Sydney Film Festival

    Australian retirement income brand, Challenger, announces the third act in its sponsorship strategy, a new three-year partnership with the Sydney Film Festival (SFF). SFF, which will take place from 5-16 June, is one of the longest running events of its kind in the world and showcases the best in cinema from Australia and around the […]

    Bernard Salt AM On Why The Best Is Yet To Come For The Aussie Ad Industry
    • Media

    Bernard Salt AM On Why The Best Is Yet To Come For The Aussie Ad Industry

    In a world where talking about the future can often lead to gloomy chats about the cost of living crisis and world war three, Bernard Salt offered an optimistic outlook at yesterday’s AANA’s Reset for Growth in Sydney.  Salt, who is a futurist, author and columnist for The Australian, delivered a cheery opening address for […]

    Coles’ FightMND Fundraiser Takes Off For Big Freeze 10
    • Campaigns

    Coles’ FightMND Fundraiser Takes Off For Big Freeze 10

    Coles’ support of FightMND has been strengthened for the Big Freeze 10 through new fundraising initiatives from partnerships with Flybuys and major brands, including Peters Ice Cream, Cadbury and Solo. For the first time, Coles customers can convert their Flybuys points into donations for FightMND during the Big Freeze 10 campaign, which commenced yesterday and […]

    IAB Australia Calls For Submissions To MeasureUp 2024
    • Advertising

    IAB Australia Calls For Submissions To MeasureUp 2024

    IAB Australia has announced the industry has until 5th July to make speaker submissions for MeasureUp, Australia’s largest measurement conference. Returning in September for its 8th year, MeasureUp will bring together advertising and agency professionals, marketers, academics, and vendors to co-create and influence the future of marketing measurement thinking. MeasureUp has established itself as the […]

    Drive TV & Kia Puts EV9 To The Ultimate Test In New TV Special
    • Media

    Drive TV & Kia Puts EV9 To The Ultimate Test In New TV Special

    Covering over 15,000kms in 33 days, the Kia EV9 has been put to the ultimate test to prove that electric vehicles (EVs) really can travel the distance. Driven by Drive.com.au managing editor, Trent Nikolic and adventurer pal, Dom Wiseman, the car was taken on a lap of Australia to see if the country is truly […]

    WPC Group & NextGen Jobs Recruit InsideOut For PR Account
    • Marketing

    WPC Group & NextGen Jobs Recruit InsideOut For PR Account

    Sydney-based PR agency InsideOut PR has been appointed by WPC Group/NextGen Jobs. InsideOut PR will support WPC Group/NextGen Jobs’ pivotal role in the skilled trade landscape, empowering young people from all backgrounds to start a career in an industry they’re passionate about. “We are excited to work with WPC Group and NextGen Jobs, and we […]

    “She’s A National Treasure For Australia And A Human Treasure For The Planet” –  Warner Bros’ Josh Goldstine on Margot Robbie, Barbie And Marketing
    • Marketing
    • Media

    “She’s A National Treasure For Australia And A Human Treasure For The Planet” – Warner Bros’ Josh Goldstine on Margot Robbie, Barbie And Marketing

    It was a star-studded line-up at the AANA’s Reset for Growth in Sydney yesterday with speakers from some of last year’s biggest marketing campaigns invited to take the stage. Top of the agenda was Josh Goldstine – president of worldwide marketing at Warner Bros, Picture Group. Goldstine was dialing into the conference from the US. […]

    M&C Saatchi Group Invite Emerging Artists To Create Visions Of A Better Future
    • Advertising

    M&C Saatchi Group Invite Emerging Artists To Create Visions Of A Better Future

    M&C Saatchi Group and London’s iconic Saatchi Gallery have announced the third edition of their annual international art initiative – the Art for Change Prize. The free-to-enter Art for Change Prize aims to make art, culture, and creativity accessible to everyone. It celebrates emerging artistic talent and serves to highlight and stimulate dialogue around visual […]

    Thorpie & Matildas Superstars Join The Amazing Race Australia: Celebrity Edition.
    • Media

    Thorpie & Matildas Superstars Join The Amazing Race Australia: Celebrity Edition.

    It’s time to put on your running shoes, Australia! The Amazing Race Australia: Celebrity Edition is coming soon to 10 and 10 Play. Beau Ryan has gathered 11 celebrity teams of racers and their loved ones and convinced them to head out on the world’s favourite race. Ian Thorpe & Christian Miranda – Childhood Mates […]

    Greenpeace Launches Heartbreaking Call To End Deforestation Via Dropbear
    • Campaigns

    Greenpeace Launches Heartbreaking Call To End Deforestation Via Dropbear

    Australia is undergoing a mostly hidden deforestation crisis on a globally concerning scale. To help spread awareness, Greenpeace has teamed up with Photoplay director Dropbear to release a compelling animated campaign that pulls on the heartstrings of all Australians who care about our native animals and environment. Every two minutes, an MCG-sized area of forest […]

    ABC Launches Two New Channels Combining Kids, Family & General Titles
    • Media

    ABC Launches Two New Channels Combining Kids, Family & General Titles

    The ABC will introduce two new channels in June—ABC Family and ABC Entertains—and four new innovative digital streams that will combine the best kids’, family, and general entertainment titles. The new channels will make it easier for audiences to find the programs they love. They will showcase the ABC’s catalogue of family and entertainment programs […]

    Wests Tigers Lose One Million Dollar Sponsorship Deal In Hagipantelis Fallout
    • Marketing

    Wests Tigers Lose One Million Dollar Sponsorship Deal In Hagipantelis Fallout

    The Wests Tigers have confirmed that Brydens Lawyers will end their one-million-dollar partnership with the club at the end of the 2024 season. The law firm first joined the club in 2015 and upgraded to a principal shirtfront partnership in 2016. In an official statement shared to the Tigers’ website today, it was announced the […]