Jeff Goodby Is Bringing His Copy School Masterclasses Down Under
Industry legend, Jeff Goodby is bringing his Copy School masterclasses to Melbourne and Sydney.
Jeff Goodby will take the Writing to Length masterclass live via Zoom from Los Angeles on Day 2 of this year’s Copy School in November in both Melbourne and Sydney. 7-11 and 14-18 November, respectively. Intimate venues, strictly limited vacancies.
Goodby’s agency GS&P stormed into the digital age, winning the Cannes Festival’s and Advertising Age’s first Interactive Agency of the Year.
Goodby’s Writing to Length Masterclass is especially important in this age where word-count disciplines are too easily ignored (leading to production chaos); where clients can become convinced that click-bait copy sells better than communication itself; and where people forget that ‘a picture is worth a thousand words’ can only be communicated with, yep, words.
Copy School co-chair Chris Taylor, said: “While I still can’t believe we’ve got him in our speaker line-up.
“Jeff’s enthusiasm to share his wisdom on this topic shows that the frustrations of Aussie CDs aren’t confined to our market. It’s a real vote of confidence in our new syllabus too. Can’t wait.”
Taylor devised the syllabus to fast-track budding copywriters on the endangered fundamentals and fun of the responsibility-rich craft.
“GS&P not only achieves what’s vital to successful advertising”, says Copy School co-chair John Bevins, “They’ve embodied it in sixteen words every copywriter might want to carve into their fridge door:
We create things that reach millions and even billions, but seem to speak only to you.”
You can register via copyschool.org.
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